营销管理,经销商行为与渠道管理,广告与品牌,销售管理与人员推销等。
Marketing Management, Distributor Behavior and Channel Management, Advertising and Brand, Sales Management and Personal Selling.
这种特殊形式的广告更像是一种品牌构建器,据说它能拉近(因其更个性化的特征)用户与该品牌直接的关系。
This specific type of advertisement is more of a "brand builder" and it is said to create close (and more personalised) relationships between customers and specific brands.
“广告客户立即与航空公司品牌调整本身 -并不总是有利,”斯莱特说,谁是在大学的传媒学院的临时院长。
"The advertiser is immediately aligning itself with the airline brand — and that is not always advantageous, " says Slater, who is an interim dean at the university's College of Media.
然后你需要编写创意或广告文案,传达你品牌的信息,并且与线下信息传递保持一致。
Then you need to target your creative or AD copy to speak to your brand's messaging, and keep it consistent with your offline messaging.
但是他坚称,它能够与美国的可乐品牌竞争,即使那些品牌有巨大的广告预算。
He insisted, however, that it would be able to compete with the American cola brands, even with their enormous advertising budgets.
而在通用汽车,伊万·尼克与团队共同制定了雪佛兰和其他品牌的“品牌手册”,为广告商阐明了品牌的特质与属性。
At GM, Ewanick and team have created "brand books" for Chevrolet and the others, describing for advertisers the qualities and attributes represented by the brand.
诸如铺天盖地打广告这样的传统媒介模式是不乏效益的,但若以品牌与消费者的相互影响能力来衡量的话,则其作用十分有限。
Conventional communication media such as mass advertising are cost efficient but limited in terms of their ability to evoke personal interaction with consumers.
CPM(点击千人成本)均在上升,而且旅游广告与非旅游品牌广告开始恢复增长。
The CPM (cost per 1, 000 impressions) business is growing domestically and internationally, and both travel and nontravel brand advertising [car sales etc.] is recovering.
网络广告有利于增强品牌意识,当网络广告与传统媒体如电视或印刷媒体相结合时,能产生最大的效益。
Internet advertising can assist in raising awareness of brands, it is most successful when combined with traditional advertising such as TV or print.
广告策略作为品牌战略的重要环节之一,在设计以及实施的过程中,与品牌战略之间具有密切的联系。
As a key point of brand strategy, advertising strategy has a close relationship with brand strategy during advertisement designing and implementation.
这家运动品牌从大广广告株式会社那里巩固了与博报堂的媒体和约。大广广告株式会社是博报堂DY控股公司的成员之一。
The sportswear brand is also believed to have consolidated its media account with Hakuhodo from Daiko Advertising, which is part of Hakuhodo DY Holdings.
有实力的品牌可以与媒体谈判,以较低的价格签订长期的广告合同。
Brands with deep pockets may be able to negotiate favourable advertising rates and lock them in for several years.
本文运用加工分离程序,探讨了广告诉求与消费者的情绪状态对品牌信息加工模式的影响。
We used the process dissociation procedure to examine consumers information processing in relation to advertising appeal and consumers emotional state.
代理商希望广告的策略具有连结品牌与消费者的关联性。
The agency expects the advertising strategy to make a meaningful connection between the brand and the consumer.
烟台蓝狐广告设计机构:致力于品牌策划、企业形象策划、平面设计与印刷及媒体代理业务在内的综合性广告公司。
Yantai Blue Fox AD design: commitment to brand planning, corporate image planning, graphic design and printing and media agency business, including a comprehensive advertising agency.
UCCA 将开始一个全新的系列讲座“爱品牌”,带领观众与主流广告媒体、职业公关一起解密大品牌的成功和他们不竭的灵感之源。
UCCA has initiated a series of talks with leading advertising or PR professional to decode the secrets of big brands' success and understand what makes them so inspiring.
研究表明,在三个个性因子和五个态度因子中,仅爱好尝试因子、国内品牌导向因子、广告不满因子与品牌选择有相关性。
The study results indicate that only three factors such as preferable attempt factor and domestic brand-directed factor and Ad-unfavorable factor have correlation with brand choice.
广告是品牌战略的重要手段,品牌的构筑与维护更是通过广告活动展现在市场和消费者面前。
An advertisement is an important means of brand strategies, and the setting up and protection of a brand are being exhibited before the market and consumers through advertising activities.
公司与各大媒体建立广泛的合作关系,借助网络、杂志、户外、报纸等强势媒体树立品牌意识,利用媒体广告的高空拉动进行品牌提升。
We have been cooperating with many Medias and make use of Internet, magazines, advertisements and newspapers etc to promote the brand of Auxdio.
去年九月,李咏不仅与18位名模佳丽一起为拍摄地板品牌照片,有其形象的广告牌更是遍布全国许多城市。
Li Yong was not only pictured promoting a flooring product alongside 18 beautiful models last September, but billboards bearing his image can now be seen across many cities in China.
实际上,网络不仅仅被一些知名度极高的品牌广告主所青睐,也是数量众多的民营与私营企业最佳的营销推广渠道。
In fact, the network is not very high by some well-known brand favored by advertisers, but also a large number of privately-run and private enterprises the best marketing channels.
我们与现实生活中的朋友之间的关系是时时连线的,我们与现实生活中的品牌也应该是时时关联的,广告必须和这一切保持一致。
Our real life relationships with friends are 'always-on'. Our real life relationships with brands are 'always-on'. Advertising will need to be the same.
对于广告公司来说更为重要的品牌力、创造力与服务力等重要价值并没有得到关注与有效统计及分析。
The values of branding, creativity and service, which are considered more important to advertising companies, don't catch much attention and analyzed.
我们主要业务是在电视广告、电视频道品牌、电影虚拟特效以及其他直接或间接与计算机图形和动画相关的工作。
We have mainly worked on TV commercials, TV channel branding, visual effects for movies and many other things that are directly or indirectly connected with computer graphics and animation.
这些公司类似于媒体购买公司,例如在品牌与广告供应商之间协调的广告代理商。
These companies are similar to media buying companies such as advertising agencies that work in between brands and advertising providers.
这些公司类似于媒体购买公司,例如在品牌与广告供应商之间协调的广告代理商。
These companies are similar to media buying companies such as advertising agencies that work in between brands and advertising providers.
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