第四章运用市场营销组合理论分析了万路运业的服务营销组合策略。
Chapter four analyses the tactics of service marketing of Wanlu by means of marketing mix theory.
关系营销是对传统市场营销组合理论的变革与突破,是一种新型的市场营销理念。
Relationship marketing is the development and outbreak of the combined theory of the traditional marketing, and it is a new idea.
对这三个阶段的主要内容进行全面、细致的介绍和评析,以促进市场营销组合理论的进一步研究。
The article analysis the contents of the three stages carefully in order to promote the further research of the Marketing Mix.
本文首先对市场营销的相关理论,如市场细分与目标化理论、市场竞争理论、市场营销组合理论等进行回顾。
This article first marketing theory, such as market segmentation and target theory, competition in the market theory, portfolio theory, such as marketing review.
本文首先对市场营销的相关理论,如市场细分与目标化理论、市场竞争理论、市场营销组合理论等进行回顾。
This article first marketing theory, such as market segmentation and target theory, competition in the market theory, portfolio theory, such as marketing review.
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