首先,什么是市场营销概念?
市场营销概念有几个重要因素,但其中最重要的两个因素是:了解消费者导向和适应系统处理方式。
There are several elements to a marketing concept, of which the two most important are understanding consumer orientation and adapting a systems approach.
本文介绍了绿色市场营销概念并从产品策略、分销渠道策略、价格策略、促销策略四个方面阐述了中国服装企业经营绿色服装产品的策略。
This paper introduced the concept of green marketing and illustrated the tactics for clothing enterprises to manage green clothing from four aspects such as product tactics, price tactics, etc.
Philip和Armstrong,Gary合著的Principles of Marketing(第十版,Prentice - Hall,inc . 2003)是一本介绍基础市场营销概念的优秀书籍。
Tenth Edition, Prentice-Hall, Inc. 2003. Provides a good introduction to fundamental marketing concepts.
大多数市场营销教材和课堂都会阐释四个P的概念。
The four Ps concept is explained in most marketing textbooks and classes.
正如人类的进化,跳跃的概念也是非常适用于市场营销领域的。
Say what you will about the evolution of man, but the concept of leapfrogging is very applicable in the marketing space.
定位市场营销理论中的一个重要概念,分析定位的本来含义,研究市场定位?产品定位和竞争定位三者的逻辑关系,具有重要的学术价值。
It is of importance in academic aspect to analyze the original meaning and to probe into the logic relationship among market positioning, product positioning and competition positioning.
市场营销的概念,易趣推出了以消费者的辉煌,在理论,但它经历了可怕错误多年来。
The marketing concept that eBay has introduced to consumers was brilliant in theory, but it has gone horribly wrong over the years.
从产品的营销概念的演变、与市场定位的差异以及其发展趋势入手,分析讨论产品营销概念对企业市场营销活动的影响和利用价值,对当今市场营销的实践具有启发意义。
It has the meaning to the nowadays market marketing practice to analyze and discuss the product marketing concept to the influence and using value of the business enterprise market marketing activity.
能为客户建立一个概念清晰、设计风格独特的网页用户界面和在线应用程序,并提供相关的在线市场营销策略。
Creating a clear concept and design for web user interfaces, online applications and online related marketing activities for our business clients.
本文借鉴市场营销中的“品牌”概念,分析了远程教育品牌及其个性特征,并提出管理服务是电大品牌的核心。
Using the concept "brand", the article analyzed the characteristics of distance education brand, and recognized the management service as the core of TV universities brand.
本文论述了市场营销在企业经营管理中的重要性及市场营销的概念。
This article discusses the marketing in the importance of enterprise management and marketing concepts.
市场细分是市场营销中一个非常重要的概念。
Market segmentation is a very important conception of marketing.
论题结合市场营销学理论,探析了旅游规划中的营销概念问题,建立了旅游营销概念设计的一般逻辑结构图。
Based on marketing theory, this paper discusses the marketing concept in tourism plan and tries to set up a general logical structure model for tourism marketing concept design.
从市场营销和图书营销的概念和理论入手,提出科技类图书的营销方式。
It proposes the marketing mode of sci-tech books from the perspective of the concepts and theories of marketing and book marketing.
阐述了旅游地形象概念,分析了旅游地形象形成过程,从形象定位、形象设计、形象传播和形象接受四个方面论述了旅游地形象的市场营销问题。
This paper expounds the concept of tourism image and the forming process of the image, and discusses the marketing from such four aspects as positioning; image design; diffusion and image acceptance.
方法:阐释情感营销概念,探讨其在非处方药市场营销环节上的应用。
METHODS: the concept of emotional marketing was explained and the application of which in each link of the OTC drug marketing was analyzed.
但我对市场营销几乎没有概念。
顾客满意度概念一经提出,就在西方市场营销研究领域受到了高度的重视,被奉为现代营销管理理论的核心内容。
Once the concept of customer satisfaction is put forward, it has been highly valued in the field of marketing in the west. It has also been regarded as the core of modern marketing management theory.
关系营销作为本文提出的主要内容,本身不是一个新概念,但是它是对传统市场营销模式的重新看待,把重点放在客户价值上。
The subject of this thesis is "Relationship Marketing". Although it is not a new concept, I will attempt to introduce fresh insight into the traditional marketing system, focusing on "Customer Value".
本文试图借用市场营销学的两个基本概念——“定位”和“品牌”,把中国新闻网站首页作为一种市场竞争下的营销产品,大胆进行学术探讨。
"Positioning" and "branding", this dissertation tries to take the front page of China's journalistic websites as a kind of product in market competition and do some academic researches.
数字图书馆的营销作为网络时代的新概念,吸收了企业市场营销的运作模式和方式方法中的精华,具有自身的特色。
As a new concept in internet-era, the marketing of the digital library absorbs the essence of the mode of operation and ways and means of the business marketing, but also have its own characteristics.
整合营销传播策略可以用到对各种产品的市场营销过程中,在IMC 的概念被提出近三十年以来,已经有相当多的成功案例。
There have been many successful cases of the integrated marketing communication strategy's application since the concept of IMC was born in 1960s.
主要论述了房地产、房地产市场、房地产市场营销管理等相关概念和研究房地产市场营销管理的重要意义。
The major points out the market of estate, the marketing management and the importance of these theories for marketing management;
顾客满意度成为市场营销学的基本概念已有几十年的历史。
Customer Satisfaction has found its fundamental place in Marketing for years.
顾客满意度成为市场营销学的基本概念已有几十年的历史。
Customer Satisfaction has found its fundamental place in Marketing for years.
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