旅游品牌定位的目的就是创造鲜明的个性和树立独特的形象，最终赢得市场客源。
The purpose of the orientation of the tourism brand is to create clear characteristics and special image, and attract tourists in the market .
第二部分为定位分析，该部分主要从终端客户和项目市场形象方面进行分析。
Second, the position analysis, it mainly analyzes through the ultimate clients and the marketing image of the item.
第四部分，提出广州旅游营销整体规划，包括市场定位与形象策划、旅游产品策划、旅游促销策略和两大营销原则。
Part four poses a tourism marketing plan for Guangzhou, including market positioning, image design, product decisions, promotion tactics and two marketing principles.
准确的市场定位、高素质的人员形象、高品质的广告宣传是高明的经营策略。
An accurate location in the market, competent staff and advertisement of high quality are brilliant managerial strategies.
商标名不仅仅是符号，更是商品市场定位、情感、价值、文化、形象等的综合考量的结果。
Though a sign of a commodity, trade name is more often seen as a comprehensive symbol of market positioning, emotion, value, culture and image of a commodity.
在对贵州营销环境认真分析的基础上，提出了旅游形象定位、市场定位、产品定位、功能定位。
On the basis of analysis to the marketing environment of Guizhou, the author has given positioning of image, market, products, function.
教育定位是来源于市场定位的一种塑造形象、增强自我竞争力的策略。
The concept of education position comes from the market position. It is a tactics of modeling image and increasing competition.
为了扭转不利的品牌形象，麦当劳公司对它的市场重新定位。
Mcdonald's company relocated it's market position to change it's brand image.
在以上研究结论的基础上，文章最后针对形象一致性提出对于饭店市场细分和品牌定位方面的启示，从而更好的保持饭店宾客忠诚度。
The study finally made an implications about segmentation and brand positioning for better loyal of hotels by image congruence on the basis of conclusions mentioned above.
阐述了旅游地形象概念，分析了旅游地形象形成过程，从形象定位、形象设计、形象传播和形象接受四个方面论述了旅游地形象的市场营销问题。
This paper expounds the concept of tourism image and the forming process of the image, and discusses the marketing from such four aspects as positioning; image design; diffusion and image acceptance.
其次对南宁会展旅游品牌进行科学定位，将南宁会展旅游品牌的基本目标市场定位为东南亚各国，将南宁城市形象定位为东盟会都、绿色之城、民歌之乡；
Then it defines the brand of Nanning's MICE scientifically, with the target market in the Southeast Asia, the image of Nanning as"the ASEAN capital, the green city, the hometown of folk songs."
它们有的只是在原有的品牌形象的基础上进行轻微的调整，有的则是对整个品牌进行重新定位，改变其在市场上原有的形象。
Some have made slight adjustment on the basic of the original one, while some reposition themselves and change their old image in the market.
首先，认识到品牌定位对品牌占领市场具有重大的影响，换句话说如果没有品牌定位，所有的产品营销和品牌形象的塑造就全是毫无意义的。
First, recognize the brand positioning of brands and have a significant impact, in other words, if there is no brand positioning, product marketing and the entire brand on the whole is meaningless.
首先，认识到品牌定位对品牌占领市场具有重大的影响，换句话说如果没有品牌定位，所有的产品营销和品牌形象的塑造就全是毫无意义的。
First, recognize the brand positioning of brands and have a significant impact, in other words, if there is no brand positioning, product marketing and the entire brand on the whole is meaningless.
应用推荐