对外传播是文化软权力化的唯一路径。
International communication is an only way of culture's transforming into soft power.
中国的对日传播是中国对外传播的重要方面。
Chinese communication to Japan is a very important side of the whole international communication.
在名古屋大学向研究生讲授《对外传播》课程。
He also teaches postgraduates the course of Foreign Communication at Nagoya University.
翻译中国话剧是对外传播中华灿烂文化的一种有效方法。
Translating Chinese spoken drama is an effective way of transmitting Chinese brilliant culture.
改善我国英语新闻网站传播效果的主要途径是提升其对外传播力。
The only way to increase the effects of English News Websites is enhancing its international communication capabilities.
作者期冀能通过本研究对中国文化的对外传播起到一定的启示作用。
The author hopes that this study will be of some help for the transmission of Chinese culture to the world.
第三章，着重分析在对外传播中我国媒体在塑造国家形象时的不足、挑战与对策。
Chapter three, in the period of shaping our country "s image, we find the deficiency, challenges and strategies by external communication."
另一方面也分析了变对外宣传为对外传播的做法，更好地适应对外观众的收视心理与需求。
On the other hand, the article also analysed the method of turning international propaganda into international spreading to better meet the psychology and demand of foreign audience.
抓住了自己的特点，高举特色大旗，打出特色品牌，对外传播，就会在开放搞活中大显身手。
Captured oneself characteristic, hold high characteristic old standard, make characteristic brand, travel external, can opening the distinguish oneself in livening.
结论部分提出相关对策，以改善中国在国外媒体中的负面形象，建设更加健全的对外传播机制。
Concluding section countermeasures, in order to improve China's foreign media's negative image, building a more robust mechanism for external communication.
本文试图从传播学角度，总结韩剧的成功经验，以期为中国大众文化的对外传播提供启示性思考。
The article tries to summarize the successful experience of Korea TV drama program from communication field of view and offers some thoughts about ex-communication of China mass culture.
本文通过对央视英语频道的研究，力求找到更有效的方法提高我国电视英语新闻媒体对外传播水平。
In this paper pass through the study of CCTV's English Channel, try to find more effective ways to improve English-language news media of China's TV transmission standard.
但由于各种原因，我国的对外传播声音还比较弱，影响力还不够，英语新闻网站本应发挥的作用还没有发挥出来。
However, for various reasons, China's voice can hardly be heard and it's medias has little influence in the world. English news website should play a more important role.
不仅如此，还要加大对传播的物质和技术投入，并培养一批既熟悉中国又了解世界，既懂对外传播又懂外语的专业传播人才。
Moreover, more investment in the media armamentarium and technology are needed, as well as training a host of professionals in media.
韩国经验的启示在于：一，国家形象提升的基础是国力的提升，对外传播工作的实质是把这一情况适时准确地告知传播对象；
Korea's experience inspires us that effective international publicity is based on several rules as follows:Firstly, the improvement of national image mainly depends on the upgrade of national power.
分析总体上从三个方面展开，他们分别是韩国乐天集团的韩国本土特色的企业文化、品牌管理的各种谋略指导、以及对外传播策略。
Analysis from three aspects in general, they are native Korean Lotte Group, Korea's corporate culture, brand management guidance of the various strategies and external communication strategies.
本文结合近几年来美国媒体不断“妖魔化”中国，损毁中国国际形象的事实，分析中西方新闻传播实践的差异，强调我国进行新闻体制改革、加强对外传播的重要性。
With the fact that the American media vilifies China, this paper analyzes the difference in communication between China and the west, emphasizes the importance of reform on communication system.
本文结合近几年来美国媒体不断“妖魔化”中国，损毁中国国际形象的事实，分析中西方新闻传播实践的差异，强调我国进行新闻体制改革、加强对外传播的重要性。
With the fact that the American media vilifies China, this paper analyzes the difference in communication between China and the west, emphasizes the importance of reform on communication system.
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