本文区分了交易费用与选择成本的差别，进一步深化了对“品牌经济学”分析范式的核心范畴——选择成本的认识。

It gives a distinction between transaction cost and choice cost and further deepens the acknowledge of choice cost that is the core concept of brand economics.

youdao

本文区分了交易费用与选择成本的差别，进一步深化了对“品牌经济学”分析范式的核心范畴——选择成本的认识。

It gives a distinction between transaction cost and choice cost and further deepens the acknowledge of choice cost that is the core concept of brand economics.

youdao