孩子们，特别是青少年，在家庭购买决策中发挥着日益强大的影响力。
Children, especially teenagers, are increasingly exerting a stronger influence on household buying dynamics.
夫妻双方在家庭购买决策中的角色不仅随着产品类型而变化，而且也随着产品决策过程的不同阶段而变化。
Not only the roles of spouses in making decision on family purchasing vary depending on different products, but also the decisions they are making are different at various stages of a purchase.
Greystripe称，96%的iPhone妈妈用户参与家庭购买决策过程，并且其中有40%的妈妈独揽决定权。
According to Greystripe, 96% of mothers with iPhones are involved in their family's purchasing decisions and 40% are the sole decision makers.
我们的研究强调的是家庭和社会网络对购买决策的复杂力度。
Our research has underscored the complex dynamics within households and social networks when it comes to buying decisions.
埃森哲研究清楚地表明，购买决策过程比起个人主义更以家庭和生态系统为中心。
The Accenture study clearly shows that the buying-decision process is much more household- and ecosystem-centric than individualistic.
埃森哲研究清楚地表明，购买决策过程比起个人主义更以家庭和生态系统为中心。
The Accenture study clearly shows that the buying-decision process is much more household- and ecosystem-centric than individualistic.
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