目前，大多数的酒店忠诚度计划与客户建立的仅仅是交易上的关系；这种联系只有在客户仍然重视酒店价值时才起作用。
At present, the majority of hotel loyalty schemes establish little more than a transactional relationship with customers, one that works only as long as the customer values the benefits.
他们的需求和品味正在不断地变化，因此酒店经营者若要建立真正的客户忠诚度，他们需要反思管理会员计划的方法。
Their demands and tastes are changing and hoteliers looking to create genuine loyalty need to rethink the way they approach their programs.
Hewett表示，企业保护这些客户的品牌忠诚度的其中几个方法是，使用个性化和用户偏好策略、在线忠诚度计划以及在线提供客服等等。
To protect the loyalty of these customers, companies use personalization and user preference, online loyal programs and online customer care, to name a few methods, Hewett said.
亲和力计划(affinity programs)通过挖掘客户呼叫中心数据和Twitter提要等不同资源，探索影响客户忠诚度的复杂因素。
Already, affinity programs are exploring the complex factors that influence customer loyalty by mining such diverse sources as customer call-center data and Twitter feeds.
亲和力计划(affinity programs)通过挖掘客户呼叫中心数据和Twitter提要等不同资源，探索影响客户忠诚度的复杂因素。
Already, affinity programs are exploring the complex factors that influence customer loyalty by mining such diverse sources as customer call-center data and Twitter feeds.
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