最后，论文根据客户关系资产评估模型给出了关系资产的管理措施。
Finally, the thesis provided the managing measure of relationship assets according to Customer relationship assets assessment model.
通过本文的研究，希望给企业开发和管理客户关系资产提供有益的帮助。
Through the research of this thesis, hoped to develop and manage Customer Relationship Assets to offer useful help to enterprises.
客户关系价值作为企业的一项重要的无形资产，其重要性已经受到广泛的关注。
The customer relationship value as an important intangible assets, has been attentive broadly by enterprises.
客户资产增值；客户满意度；客户关系管理。
Customer assets value increase; Customer satisfaction; Customer Relationship Management.
他们还不断评价客户关系的动态和运动性能，以优化客户资产和股东价值的驱动器。
They also continuously evaluate customer relationship dynamics and campaign performance to optimize customer equity and drive shareholder value.
他们还不断评价客户关系的动态和运动性能，以优化客户资产和股东价值的驱动器。
They also continuously evaluate customer relationship dynamics and campaign performance to optimize customer equity and drive shareholder value.
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