第四部分，首先分析了影响事件营销的相关因素，分别为：企业因素、消费者因素、传播媒体因素和客户关系生命周期因素。
The forth part first analyzed the relevant factors affecting the event marketing, as follows: business factors, consumer factors, media factor and CRM factor.
如果一个模型只用一个流失率，那就是它假设客户关系的生命周期中流失率不变。
If the model USES only one churn rate, the assumption is that the churn rate is constant across the life of the customer relationship.
但是现实中，由于客户关系的复杂性和不确定性，很难准确计算客户生命周期价值。
In reality, it is difficult to make accurate calculations of customer lifetime value due to the complexity of and uncertainty surrounding customer relationships.
本文还结合产品生命周期、客户关系管理和基于时间的竞争策略，提出相应的物流服务策略。
This article also unifies the product life cycle, the customer relations management and based on the time competition strategy, proposes the corresponding delivery service strategy.
客户关系管理；知识管理；客户价值；客户生命周期。
Customer Relationship Management; Knowledge Management; Customer Value; Customer life cycle.
对客户价值的计算是有效实施客户关系管理的基础，许多学者在客户生命周期价值方面进行过深入研究。
The calculation of customer's value is the foundation of effectively implementing customer relationship management. A lot of scholars have further study in customer lifetime value.
对客户价值的计算是有效实施客户关系管理的基础，许多学者在客户生命周期价值方面进行过深入研究。
The calculation of customer's value is the foundation of effectively implementing customer relationship management. A lot of scholars have further study in customer lifetime value.
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