四个C的模型更加面向客户,更适合由大众营销到定位营销的转变。
The Four c's model is more consumer-oriented and fits better in the movement from mass marketing to niche marketing.
市场营销人员可以重新定位产品,以吸引其他新的市场。
A marketer may re-position the product to appeal to new market sections.
华纳兄弟为《盗梦空间》做了大量的病毒式营销,包括与提供定位服务的SCVNGR合作宣传影片。
For Inception, Warner Bros. did a lot of viral marketing - including working with the location-based service SCVNGR to promote the film.
盛田的营销战略的一个关键部分是,为细分的国外市场仔细定位特定的产品。
A key part of Merita's marketing strategy has been to target carefully specific products toward individual foreign markets.
他包括很多的要素:外部的资金筹集,供应商的信用,公司运作,营销,定位经营活动的管理,目标的实现。
Much hinges on it: outside funding, credit from suppliers, management of your operation and finances, promotion and marketing of your business, and achievement of your goals and objectives.
通过使用这些流行工具创建定位的本地营销活动将成为今年的标准。
Creating targeted, local marketing campaigns using these popular tools will become the norm this year.
许多成功的营销佳话都源自定位精良的利基。
Most successful marketing tales begin and end with a well-plumbed niche.
聪明的市场营销人员知道如何推广自己独一无二的产品–定位策略将突出产品的真正价值。
Smart marketing executives know how to develop unique product-positioning strategies that highlight a product’s true value.
受益于通用营销策略中对旗下各品牌精准的市场定位,因此,哪怕仅仅是在电影中短暂地亮个相,开什么型号的通用汽车已足以塑造出片中人物的性格。
General Motors` marketing identified each of its brands very well. So, a mere brief appearance of one of its cars in a movie could establish a character`s personality.
地理位置定位和本地营销将会变得非常重要。
Geotargeting and localized marketing will become a top priority.
“我认为我们现在的定位是研发出一款既可信又负责的点评产品,”OpenTable的消费者营销高级总监Scott Jampol说道。
"I think we are uniquely positioned to do a reviews product in a way that is both credible and responsible," said Scott Jampol, senior director of consumer marketing at OpenTable.
Nano的营销问题始于产品定位。
The Nano’s marketing problems began with its product positioning.
划分的过程和确定目标(选择要针对的划分)及定位(为每个划分设计适当的市场营销组合)不同。
The process of segmentation is distinct from targeting (choosing which segments to address) and positioning (designing an appropriate marketing mix for each segment).
但是这个观点遭到了质疑,主要是针对营销中产品到底应当怎样定位,也就是说这些定位到底是不是站在消费者的角度,考虑了消费者的需要。
But this idea was usurped by the view that what really matters in marketing a product or service is its positioning, where it sits on the spectrum of customer needs.
它对受众的定位更精确,有时被称为个人化的营销或者一对一营销。
It targets its audience more precisely, and is sometimes called personalized marketing or one-to-one marketing.
如果你不用和社会网络,手机,定位服务一起的真实时间来制定你的市场营销计划,你将会失去机会。
If you aren't thinking about how real time, along with social networks, mobile and location-based services fits in your marketing plan, you're missing an opportunity.
从一个定位准确的关键词策略和营销计划开始。
Start with a well-defined keyword strategy and marketing plan.
涉及的主题包括:营销理念,市场导向,市场细分、目标市场和市场定位,营销组合,关系营销以及营销度量。
Subjects covered include the marketing concept; market orientation; segmentation, targeting and positioning; the marketing mix; relationship marketing; and marketing metrics.
我要是定位在营销方向,应该学习哪些课程?
I had the direction of positioning in marketing, what courses should learn?
开发商已经开始注重产品定位和品质,调整营销策略,价格已开始合理化。
Developers have begun to focus on product positioning and quality, adjust marketing strategies, prices have begun to rationalize.
事实上在九月份,亚马逊搞的营销活动的目标定位明确:他们比iPad更好。同时我便写了一篇类似的文章予以回击。
In fact, I wrote a similar tirade back in September when Amazon began a marketing campaign specifically targeting the ways it was superior to the iPad.
有时价值定位通过营销活动建立,有时通过经营的观察,而有的时候因为它是在一个高速增长的市场中。
Sometimes the value proposition is created by a marketing campaign, sometimes by the look of an operation, and sometimes because it is in a rapidly growing market.
之后九十年代,互联网(internet)和万维网(world wideweb)大范围的出现,使大众营销(mass marcketing)和市场定位(niche targeting)这两种目的相悖的策略合二为一。
Then, in the 1990s, the Internet and world wide web arrived on a mass scale, allowing the largely contradictory goals of mass marketing and niche targeting to be combined.
这种广告营销技巧的准确叫法是“内容定位广告。”
你会分析一个奢侈品牌的精髓,学习营销技术和趋势,以更好地定位你的服务。
You will analyze the essence of a luxury brand and learn marketing techniques and trends to better position your services.
在全球环境中使用技术的市场营销和定位产生令人满意的结果。
In a global environment the use of technology for marketing and positioning yields satisfactory results.
市场定位决定了营销的基本策略,因此,也是结构分销网络在设计时必须考虑的刚性匹配。
Market positioning decides the basic strategy of marketing, so its matching with structural distribution network must be taken into consideration in programming.
从营销战略的角度考虑,关键在于市场定位的失误。
It lies in the error of market orientation from the Angle of the marketing strategy.
挖掘旅游产品的文化价值,提高游客的让渡价值,进行“文化休闲”定位,走整体营销之路,是提高城市旅游竞争力的重要途径。
Digging into cultural value of tourism products, improving visitors' demisability value, positioning cultural leisure and marketing the whole is the way to improve the competence of urban tourism.
挖掘旅游产品的文化价值,提高游客的让渡价值,进行“文化休闲”定位,走整体营销之路,是提高城市旅游竞争力的重要途径。
Digging into cultural value of tourism products, improving visitors' demisability value, positioning cultural leisure and marketing the whole is the way to improve the competence of urban tourism.
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