而创意的关键是对广告主题的把握，它完全建立在对广告目标、信息个性及消费心理这三者的分析、研究之上。

The key to originality is a good command of the theme of advertisement, which is based on the study of the objectives of advertisement, the attribute of information and the psyche of the consumers.

youdao

而创意的关键是对广告主题的把握，它完全建立在对广告目标、信息个性及消费心理这三者的分析、研究之上。

The key to originality is a good command of the theme of advertisement, which is based on the study of the objectives of advertisement, the attribute of information and the psyche of the consumers.

youdao