哈佛大学和南加州大学研究人员将帮助他们找到答案，研究标题为“优化分配离线与在线媒体预算。”
A collaboration between Harvard and USC researchers will help them find out, through a study labeled "Optimal Allocation of Offline and Online Media Budget."
他们将保留给媒体预算开支（即购买横幅和建设的品牌广告系列） ，并开始成为出版者在自己的权利。
They will take budget reserved for media spending (IE buying banners and building out branding campaigns) and start to become publishers in their own right.
其次广告投放的类别包括电讯，娱乐，消费品，旅游，交通和零售，他们中5%或者多于5%的预算花在了数字媒体上。
Telecoms, entertainment, consumer goods, travel and transport and retail are in the second tier of spenders, with 5% or more of their budgets spent on digital media.
如果你隶属于一个小型非营利组织，你如何成功的运用社会媒体，而不耗用大规模的市场预算？
If you are with a small organization, how have you used social media successfully without a big marketing budget?
《华尔街日报》：媒体常常更关注你电影的技术和预算，而不是故事主线，这让你有挫败感吗？
WSJ: Does it frustrate you that the media is often quick to focus on the technology and the budgets of your films rather than the story lines?
我们总是在讨论“粉色美元，”，但是LGBT媒体的预算还是十分紧张。
There's plenty of talk about the "pink dollar," but LGBT media still operate on fringe budgets.
同五年前相比，有五分之三的公司开始在广告预算中增加对非媒体手段的投入，如交易展销、买点展示和宣传。
Compared with five years ago, three of five firms had moved to spend more of their advertising budget on such nonmedia alternatives as trade shows, point-of-purchase displays, and publicity.
投行摩根·斯坦利发现，美国人把28%的媒体使用时间花在了互联网上，但该领域对应的广告预算却只有13%。
Morgan Stanley, an investment bank, finds that Americans spend 28% of their media time online, yet only 13% of total AD spending is devoted to the Internet.
世界杯预算赛中，阿根廷1：6输给玻利维亚，此役使马拉多纳备受嘲讽。他与阿根廷迷恋足球的体育媒体的关系难以恢复。
He was widely pilloried for the record 6-1 World Cup qualifier defeat in Bolivia and his relationship with the country's football-obsessed sports media struggled to recover.
投入更多预算到社会媒体。
当你确定所有重要的营销预算（优化和更新你的网站、搜索引擎营销和电子邮件营销）都已经被分配后，你可以考虑在合适的媒体上投放横幅广告和网络广告。
Once you’ve budgeted for the essentials – redesigning or optimizing your website, paid search marketing, and email marketing—consider banner advertising and online sponsorships on relevant media.
但很显然，20%的广告预算将被投入到新媒体。
But it is clear that 20 per cent of advertising budgets will soon be devoted to new media.
虽然2010年酒店管理者才逐渐开始把社会媒体和手机营销费用添加到他们的预算之中，但他们都希望能从这些新的营销渠道中获得更高的回报。
In 2010, we see that even though social media and mobile marketing only recently made their way into the hotel budget, hoteliers are expecting good results from these new marketing channels.
苹果已经先走一步，为媒体行业的那30%利润而留出了预算，而且允许NetFlix和Amazon在他们应用中提供内容。
Already, Apple has kind of budged on the 30 percent margin for the media industry and intermediaries like Netflix and Amazon by allowing them offer content in their apps that's sold outside the store.
他还说，上海通用已经把2009年媒体总预算的10%拨给了互联网，几乎比2007年多了一倍。
Shanghai GM has allocated 10% of its overall media budget to the Internet in 2009, almost double 2007's level, he added.
社会媒体将在2011年旅游企业的市场营销预算中占据重要地位，而在线显示广告可能将被冷落。
Social media is expected to feature strongly in marketing budgets across the travel industry in 2011, with online display likely to be the channel missing out.
投票结果可能非常接近，但是据爱尔兰媒体周二报道，削减支出的预算案即将在议会通过。
The vote is likely to be very close, but media reports in Ireland Tuesday suggested the plan will be approved.
45%营销者根据需要为社会性媒体项目做出预算，而23%营销者从其它地方拼凑资金用于社会性媒体营销。
Instead, some marketers (45%) pull together funding for social media projects as needed while others (23%) scrape together funds from wherever possible to pay for their various social media efforts.
联邦预算的影响，我们的任务在媒体上的讨论可以使我们不知道会发生什么下一个。
Discussions in themedia on the federal budget impact and our mission can cause us to wonderwhat's going to happen next.
在过去的几年，皮尤中心有关“新闻媒体的状况”的报告都是阴郁的，长久以来都是老生常谈的就业问题和新预算。
In years past Pew's "State of the news Media" reports have been sombre, chronicling the evisceration of jobs and the gutting of news budgets.
作为这家媒体与广告公司的创意总监，我的工作就是为我们的客户找出那可行性最强的活动场地，既在美学上符合我们客户的要求，又能够适应他们所拨的预算的。
As the creative director for this media and advertising company, it is my job to come up with viable venues that best suit our client's aesthetic needs and bends to their budget accordingly.
但她没有预料到为两家客户管理大笔预算、同时被媒体广告销售人员电话轰炸的复杂性。
But she hadn't anticipated the complexity of managing a large budget for two accounts, while being bombarded by phone calls from media reps with AD space to sell.
媒体那些微不足道的编辑预算意味着调查活动只能以失败告终。
其实全球气温的变化是否加速，将会带来危险，或者预算赤字是增加还是减少了，这些都是从媒体自己的角度去看待的。
Depending on your viewing preferences, global climate change is or is not dangerously accelerating; the budget deficit is going down or going up.
如何在预算减少的情况下，还要保证媒体投放的有效性，有效的支持产品的销售达成预定目标。
How can advertisers ensure the effectiveness of media delivery and effectively ensure those supporting products achieve sales targets on the condition of budget reduction?
当广告主广告预算被大幅削减时，它首先会砍掉电视、报纸等占大头的传统媒体广告。
When advertisement advocate when AD budget is cut down considerably, it can chop TV, newspaper to wait above all take AD of macrocephalic tradition media.
SAS软件的预算分配分析方法确保市场的美元用在正确的营销媒体类型，并提供回报最大化。
SAS software's analytical approach to budget allocation ensures that marketing dollars are spent on the right marketing media types and offers to maximize return.
SAS软件的预算分配分析方法确保市场的美元用在正确的营销媒体类型，并提供回报最大化。
SAS software's analytical approach to budget allocation ensures that marketing dollars are spent on the right marketing media types and offers to maximize return.
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