在寻求生存之道时，媒介融合成为必然趋势。
In the search for survival, media convergence is the inevitable trend.
媒介融合就是在这种背景下，应运而生的思潮。
The idea of media convergence is thus developed for this need.
广播、电视、报纸等传统媒介在竞争中开始呈现出媒介融合趋势。
Traditional media and so on broadcast, television, newspaper start in the competition to present the medium fusion tendency.
从媒介融合和媒介边缘的淡化等方面向读者展示了一个全新的传播环境。
The author demonstrated a completely new communication environment to readers from the aspects of the media convergence and edge of the media to play down.
而媒介融合带给受众的是更多的选择，给数字电视的经营带来的是机遇和挑战。
And the media convergence brought the audience is more choice, to the digital television business is the opportunities and challenges.
媒介融合集群产业价值链的整合和构建对媒介集群产业而言不失为一项意义重大的工程。
It is a significant project for the whole media convergence cluster to agglomerate and construct its industrial value chain.
最后，经过层层深入的分析和探索之后，提出了媒介融合环境下的数字电视的营销策略。
Finally, after the layers of in-depth analysis and exploration, the paper proposed the strategy of digital TV marketing under the background of media convergence.
从开始阶段的被动“触网”，到现在主动参与媒介融合，平面媒体走过的道路并不平坦。
From connecting the Internet passively in the beginning to participate in media convergence forwardly it's not a smooth road for printed media.
文章分析了电视新闻节目进行媒介融合的必然趋势，以及媒介融合对电视新闻节目的实质影响。
The trend that news program of TV has to do media convergence is proposed in the paper. The authors then analyzed the substantial impacts of media convergence on news program.
如何运用新媒体对传统新闻进行改造，体现出“媒介融合”的新趋势是近年来新闻界讨论的热话题。
How to apply multimedia way to enrich convergence reports, and how to combine the new media into traditional reporting are heated topics worth studying recently.
随着数字技术的广泛运用和网络传播的迅猛发展，“媒介融合”已成为媒介变革过程中最为明显的趋势。
With the extensive use of digital technology and the rapid development of communication of network, "media convergence" has become the most obvious trend in media reform process.
第一部分：主要是从“媒介融合”和新媒介中“自媒介”的分析两个角度阐释科学认知新媒介的理论基础和方法。
Part I: mainly from the "media integration" and the new media "since the media," explained the scientific point of view of two new media awareness of the theoretical basis and methods.
新的信息技术的产生、各产业之间的融合、人们生活方式的变化以及媒介本身的分化都是媒介融合中所包含的内容。
New production, integration, change and division, media of itself, the changed life style and advertising media itself are the parts of media merging.
本论文分为四个部分，第一部分在梳理国内外“媒介融合”的概念的基础上，归纳总结其模式与特征，分析其成因。
This paper is divided into three parts: Part1: the analysis of Media Convergence concept, under the Media Convergence concept summarizes its pattern and the characteristic, Analyzes its origin.
接下来从发行渠道、数字出版、阅读终端等方面全面阐述了媒介融合所带来的出版产业价值链的重构是如何进行的。
Then comprehensively exposition the process of reconstruction of publishing industry value chain from the sides of distribution channel, digital publishing, and reading terminal.
在这个新的媒介融合的传播时代，当危机事件发生时，企业应该如何采取有效的传播策略来应对是摆在我们面前的重要问题。
In this new period of communication that media is mixing, when crisis event occurs, the business should adopt effective communicate tactics to it, which is the important question we have to face.
当今媒介已经不再仅仅是文化传播的工具，它将文化的传播和文化的进步达到有效的融合。
Today the media is no longer just a tool for cultural transmission, and it achieves effective integration between culture communication and cultural progress.
这个类似爱丁堡科学节的嘉年华活动，更是让我们看到了不同传播主体、不同媒介的合作和融合。
The Scientific Carnival, some kind of the Edinburgh Festival, let us to see different transmission main, cooperation and integration of different media.
网络将与传统媒介进一步融合，从而改变艺术传播的方式。
The network will change the way of art propagation by mixing together with traditional media further.
前言：在全球化和文化创意产业兴起的大背景下，两个似乎并不相干的产业：玩具和媒介产业的边界在地球村中进行紧密联结和融合。
Based on background of globalization and the rising of creative industry, the bounder Aries of two different industries: toy and media are firmly connected and merged in the global village.
女性主义媒介研究的方法则趋向于量化方法与质化方法可能的融合。
There is an increasing possibility for combining quantitative and qualitative research methods in feminist media studies.
这种如饥似渴的狂热驱使他不断地探索传统媒介与先进的数码成像技术相融合的最新可能性。
This passionate thirst has driven his ceaseless exploration of new possibilities in the fusion of traditional media with the latest advances in digital imaging technology.
媒介 融合是大众传播领域一个相对新鲜的话题。
Media Convergence is a relative fresh phenomenon in fields of public communication and journalism.
另外还提到了多媒体技术，数据挖掘技术及其信息推送技术是如何同网络技术及传统媒介相融合的。
In addition, mention some new technology, such as multimedia technology, data Ming technology and information push technology.
另外还提到了多媒体技术，数据挖掘技术及其信息推送技术是如何同网络技术及传统媒介相融合的。
In addition, mention some new technology, such as multimedia technology, data Ming technology and information push technology.
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