造成这一特殊现象的主要原因是媒介经营管理学科建设中的诸多矛盾和问题。
It is mainly because of the contradictions and problems in the process of the discipline building.
林如鹏副教授，长于新闻采访和新闻评论的教学和研究，同时兼及新闻媒介经营管理研究。
He is the deputy director of Journalism School and does well in teaching, research and administrative work.
当前“媒介经营管理人才”炙手可热，而高校新闻专业教学却无法满足社会对于此类人才的迫切需求。
The media management talents are very popular today, while the teaching of news discipline in university can not satisfy the society requirement of such talents.
它不仅能够树立新闻媒介的组织形象，沟通媒介组织内外关系，提高新闻采编水平，而且还是一种有效的经营管理战略。
It can build up favorable figure of media, communicate media with the other organizations, and improve the level of the interview and editing, but also being an effective management strategy.
战略与战略管理是媒介品牌经营管理的重要组成部分，也是中国媒介实践和相关理论研究需要加强的一个方面。
This article tries to analyze, in five respective parts, the establishment of the newspapers brand personality, a very important aspect in the construction of a newspaper brand.
战略与战略管理是媒介品牌经营管理的重要组成部分，也是中国媒介实践和相关理论研究需要加强的一个方面。
This article tries to analyze, in five respective parts, the establishment of the newspapers brand personality, a very important aspect in the construction of a newspaper brand.
应用推荐