肖珺（1974～），女，武汉大学新闻与传播学院讲师，在职博士生，主要从事媒介经营与管理研究。
Xiao Jun (1974~), female, lecturer, PhD. candidate, School of Journalism & Communication Wuhan University, majoring in media management.
战略与战略管理是媒介品牌经营管理的重要组成部分，也是中国媒介实践和相关理论研究需要加强的一个方面。
This article tries to analyze, in five respective parts, the establishment of the newspapers brand personality, a very important aspect in the construction of a newspaper brand.
战略与战略管理是媒介品牌经营管理的重要组成部分，也是中国媒介实践和相关理论研究需要加强的一个方面。
This article tries to analyze, in five respective parts, the establishment of the newspapers brand personality, a very important aspect in the construction of a newspaper brand.
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