本章还从媒介经济学的角度分析了规模经济在跨国传媒集团中的主要特点。
It also analyzes the main characters of scale economy in transnational media groups from the point of media economy.
作者希望，本论文这些基础的工作能对今后中国媒介经济的研究产生有益的影响。
The author hope, that those basic work in this thesis can have a beneficial impact on research of China's media economy in the future.
本文阐述了媒介影响力的概念和理论，并指出媒介经济的实质是由媒介影响力大小而带来的经济效益。
The paper discusses concept and theory of medias effectiveness and points out that the essence of media economy lies on economic benefits brought by medias effectiveness.
同时，体育产业也为电视媒体提供了丰富的传播内容，提高了电视的收视率，带动了电视媒介经济效益的增长；
On the other hand, sports industry enriches TV programs, helps to increase the viewing rate and propels to increase TV economic benefits.
中国媒介势必要走一条能将媒介经营有机融为一体的新路，媒介品牌化经营正可以促进并实现媒介经济效益与社会效益的良性互动。
It is a must for the traditional Chinese media field to expedite a new route in its management. Brand management may positively affect the mutual progress of economic and social achievements.
他们的论题是由于新兴国家的金融市场仍未成熟，它们未能建立足够可信的并可赶上经济增长步伐的储蓄媒介。
Their thesis is that emerging countries cannot create enough trustworthy saving vehicles to keep up with the pace of economic growth, because their financial markets are immature.
经济衰退广告收入下降，使得今年一季度媒介设备的收入下降了12%，净利润更是下降了50%。
Advertising has withered in the recession, causing Mediaset's revenues to decline by 12% in the first quarter and its net profits by 50%.
在当今知识经济时代，体育产业作为一种复杂的社会文化现象，必然与大众媒介有着天然的联系。
In the era of modern intellectual economy, as a complicated social cultural phenomenon, sports industry must have natural relationship with mass media.
然而，从1980年至今，技术、经济和社会的变化潮流使得媒介政策的环境发生了根本性变化。
From 1980 onwards, however, technological, economic and social trends fundamentally changed the context of media policy.
而贷款的同时产生的存款，是货币的创造，它并没有创造出任何财富，只能是增加了更多交换媒介，使经济更具有流动性。
But the process that bank makes loans is only monetary creation. It doesn't create any value-added, but only creates more exchangeable intermediary and increase liquidity of economy.
理论层面的讨论是围绕着现代性、经济的组织、大众传播媒介和全球化的语境下展开。
Accordingly, theoretical discussion is put in the Chinese context in the perspective of modernity, economic organization, mass media and globalization.
企业在新闻媒介发布自己的经济动态、产品信息是企业与消费者(市场)密切联系、沟通的可靠方式。
To issue its economic dynamics and product information on the media is a close and reliable way for an enterprise to communicate and contact with consumers (market).
现代传播技术推动了经济与信息的全球化进程，同时也导致了传播霸权与媒介垄断。
Modern communication technologies promote the globalization of economy and information, and lead to monopoly of communication and media.
如果全球化对中国经济来说是一次历史性机遇，那么对中国媒介来说则不是机遇而是挑战。
The globalization is regarded as a historic opportunity for China's economy, but for China's media industry it is a great challenge.
因此，有必要引入影响力经济的概念去解释媒介的赢利机制。
So it is necessary to introduce the concept of influence economy to explain the profit mechanism of mass media.
户外广告是最古老、最大众、最经济、最丰富的媒介形式。
Outdoor advertising is the most ancient, the public, the most economical, and the most abundant form of media.
此外本文还详细分析了大型活动的传播内容和方式、使用新兴媒介所带来的变革、传播效果、对社会和经济带来的持续性影响等。
Besides, it also discusses the contents and methods of communicating in detail, the revolutions brought by new media, the effects as well as the continuous influences on the society and economy.
货币是社会经济活动的纽带，而现金则代表着现实的购买力，是现实生活中最为重要的支付媒介和交易手段。
Currency links all social economic activities, and cash, being the most essential payment intermediate and trading tool, represents the real purchasing power.
随着全球经济合作和交流啲增多与扩大，世界各地啲(人)(们)之间以信函为媒介啲商务交往也越(来)越多。
With the increase and enlargement of the global economic cooperation, the commercial contact as a media is getting more and more frequently used among people from all parts of the world.
白若文的研究表明，通过市场力量这个媒介，行为对经济的重要组成部分能够产生重要的反作用，即使是在边缘的地区。
Brandt's study shows how actions in apparently insignificant components of an economy can produce significant reactions, even in distant places, through the medium of market forces.
会展经济作为流量经济的媒介与载体，具有乘数效应、交易成本低、带动效应强等特点。
As an intermedium of flux economy, convention and exhibition economy is characterized of multiplier effect, less exchange cost, stronger driving effect, and so on.
另一方面，如果媒介大谈经济繁荣，那么人人都会在经济大潮中激流勇进，从而造成真正的繁荣。
On the other hand, if the media starts talking about a boom period, everyone would hop on board and there actually would be a boom period.
调节医学学术期刊媒介传播生态系统的结构和功能使其达到系统最优结构和最高功能，实现最大的社会效益和经济效益。
It also want to regulate ecology system structure and function of medical academic journals to achieve its best structure and function, to realize the greatest social and economic benefits.
大众媒介对经济利益的追逐是娱乐化现象产生的原动力；
The mass media to the economic interest chase is a driving force which the entertainment phenomenon produces;
以媒介视角审视和分析企业的事件营销活动，也有可能给传媒带来社会效益以及经济效益。
This paper attempts to analyze the enterprises' event marketing from the perspective of the media. It may bring the social and economical benefits to media.
但是，对媒介研究者来说，经济学也是一个非常有价值的研究领域，经济学与理解媒介产业如何运营有着密切的关系。
But economics is also a valuable subject area for media scholars. Economics is closely related to understanding how the media industry operates.
第二章探讨西方经济学的传播途径，主要包括留学生、出版媒介、学校的教育这几个方面。
Second chapter discusses the Western economic the dissemination way, mainly includes the foreign student, the publication medium, school education these aspects.
除了纸质媒介发行有了长足增长外，在全媒体时代，《每日经济新闻》因其独特的新闻气质，也获得了巨大的“眼球效应”。
Apart from the significant growth in the paper-based media, NBD has also gained a huge "eyeball effect" in the omnimedia era thanks to its unique news style.
除了纸质媒介发行有了长足增长外，在全媒体时代，《每日经济新闻》因其独特的新闻气质，也获得了巨大的“眼球效应”。
Apart from the significant growth in the paper-based media, NBD has also gained a huge "eyeball effect" in the omnimedia era thanks to its unique news style.
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