邵培仁:浙江大学传播研究所教授、所长,主要从事传播学和媒介管理学研究。
Shao Peiren: Professor, head of communication research institute, Zhejiang University; mainly interested in communication and media management.
目前,我国的企业危机管理学总是习惯性的从企业管理的角度出发,忽略了其实占有重要比重的媒介管理。
China's corporate crisis management is always customary from the point of view of business management and ignores the fact that an important proportion of the media management.
造成这一特殊现象的主要原因是媒介经营管理学科建设中的诸多矛盾和问题。
It is mainly because of the contradictions and problems in the process of the discipline building.
造成这一特殊现象的主要原因是媒介经营管理学科建设中的诸多矛盾和问题。
It is mainly because of the contradictions and problems in the process of the discipline building.
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