最后一种广告媒介是直邮，即通过向消费者邮递资料来与客户沟通信息。
A final advertising medium is direct mail, which uses mailings to consumers to communicate a client's message.
诸如铺天盖地打广告这样的传统媒介模式是不乏效益的，但若以品牌与消费者的相互影响能力来衡量的话，则其作用十分有限。
Conventional communication media such as mass advertising are cost efficient but limited in terms of their ability to evoke personal interaction with consumers.
因此必须受众特点与媒介内容的分析，把广告设置在目标受众的必然接触点上。
Audience characteristics must therefore be content with the media analysis, to set up ads at the target audience on a natural point of contact.
此后，即在理工学院选读销售技术与大众媒介广告课程。
Since that time I have been taking night courses at Polytechnics in Sales Techniques and Mass Media Advertising.
公益广告的传播媒介与商业广告基本一致，主要是报纸、杂志、广播、电视，各种各样的户外媒介以及近身媒介。
However, there is barely media combination and planning in public service advertising, so there is much to learn from commercial advertising.
如何深入了解广告主内部媒介管理规则与流程？
How to better understand advertiser's media management matrix and process?
如何深入了解广告主内部媒介管理规则与流程？
How to better understand advertiser's media management matrix and process?
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