对于电视台而言，品牌意识作为一种经营管理思想，贯穿在方方面面，文章从立台之本——电视新闻栏目入手，浅谈新闻栏目品牌的形成原因和如何打造新闻栏目品牌。

Starting with the base of TV station——the program of sending official communication, this paper discusses the reasons why news program comes into being and how to develop new program brand.

youdao

对于电视台而言，品牌意识作为一种经营管理思想，贯穿在方方面面，文章从立台之本——电视新闻栏目入手，浅谈新闻栏目品牌的形成原因和如何打造新闻栏目品牌。

Starting with the base of TV station——the program of sending official communication, this paper discusses the reasons why news program comes into being and how to develop new program brand.

youdao