本研究根据奥林匹克营销的结构，主要针对北京2008奥运会组委会和中国奥委会组成的联合市场开发计划和企业参与联合市场开发的赞助情况进行研究。
In the light of structure of Olympic marketing, the research on joint marketing of Beijing 2008 Olympic Games was formed by BOCOG and COC, and corporation sponsor.
本研究根据奥林匹克营销的结构，主要针对北京2008奥运会组委会和中国奥委会组成的联合市场开发计划和企业参与联合市场开发的赞助情况进行研究。
In the light of structure of Olympic marketing, the research on joint marketing of Beijing 2008 Olympic Games was formed by BOCOG and COC, and corporation sponsor.
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