在2004年,联想签署了与国际奥委会的协议,正式加入了奥林匹克赞助商的行列,这使得联想成为中国第一家加入到如此高水准行列的公司。
In 2004, Lenovo signed a deal with the International Olympic Committee (IOC) to join the sponsorship program, becoming the first Chinese company in the high-profile club.
奥林匹克有12家主要的赞助商,从赞助1896年第一届现代奥林匹克运动会的柯达公司和从1928年以来一直部分赞助的可口可乐公司到2005年签约的中国电脑公司联想。
The Olympics have 12 main sponsors, from Kodak, which backed the first modern games in 1896, and Coca-Cola, part of the show since 1928, to Lenovo, a Chinese computer company that signed up in 2005.
埋伏营销给奥林匹克知识产权、奥运会及其赞助商利益带来巨大危害。
Ambush marketing cause considerable damage and threats to the sponsorship and interests of the Olympic Games.
埋伏营销给奥林匹克知识产权、奥运会及其赞助商利益带来巨大危害。
Ambush marketing cause considerable damage and threats to the sponsorship and interests of the Olympic Games.
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