当今市场营销范式正从大众营销向一对一营销转变。
Nowadays marketing paradigm have transformed from mass marketing to one-to-one marketing program.
四个C的模型更加面向客户，更适合由大众营销到定位营销的转变。
The Four c's model is more consumer-oriented and fits better in the movement from mass marketing to niche marketing.
针对某特定目标市场的产品和遵循大众营销战略的产品形成鲜明对比。
A product focusing on a specific target market contrasts sharply with one following the marketing strategy of mass marketing.
基于竞争情报下的精确营销是不同于大众营销的一种新的营销方式。
Precise marketing based on competition information is a new kind of marketing mode which is different with mass marketing.
传统的大众营销模式已难以适应市场竞争的需要，商业银行必须在营销方面实现变革。
The traditional public marketing mode is already hard to match to the market competition, the commercial bank must bring about a reform in the marketing.
“需求营销”是大众营销的产物，“需求营销”理论已渐渐丧失指导营销实践的功能。
The need marketing strategy is a result of mass marketing, which neglects the function of leading the marketing action.
其次，百事可乐的极为依赖品牌的CPG产品大众营销的文化将需要内部剧烈变化，才能真的接受社会营销。 因为社会营销的成功仰仗于放开手，交由大众去做。
Secondly,Pepsi's culture of mass marketing of a brand heavy CPG product willneed severe changes of internal culture to embrace social marketing--where success lies in letting go of control.
之后九十年代，互联网(internet)和万维网(world wideweb)大范围的出现，使大众营销(mass marcketing)和市场定位(niche targeting)这两种目的相悖的策略合二为一。
Then, in the 1990s, the Internet and world wide web arrived on a mass scale, allowing the largely contradictory goals of mass marketing and niche targeting to be combined.
就营销而言，我们在某些方面落后于韩国公司，但就大众化产品的工程能力而言，我们能够与它们匹敌。
We are behind the Koreans in some cases in terms of marketing, but in terms of volume zone engineering capacity, we can match them.
“我们见证了大众市场的成功，并且决定书写营销书本的新的一页，”里斯说道。
"We looked at the success of mass-marketed categories and decided to take a page out of their marketing book," says Reese.
消费者营销的目标是大量的人口统计群体，主要通过大众传媒和零售商，而企业营销中买卖双方的谈判过程更加私人化。
While consumer marketing is aimed at large demographic groups through mass media and retailers, the negotiation process between the buyer and seller is more personal in business marketing.
几乎可以肯定这是一场病毒式市场营销活动，目的是在产品发布一到两周前逗弄大众。
It's almost certainly a viral marketing campaign teasing people ahead of some launch in a week or two.
尽管传统媒体仍然是高端时尚公司的重要广告工具，大众媒体也需要成为营销组合的一部分。
While traditional media will remain an important advertising vehicle for high-end fashion companies, social media needs to be part of the marketing mix too.
除了宽泛的人口分布概况和市场区域的心理位置概况，市场人员也进行个性化营销、允许营销和大众定制营销。
Instead of generating broad demographic profile and psycho graphic profiles of market segments, marketers are engaging in personalized marketing, permission marketing, and mass customization.[1]
一个优化好的网站(除非它有很强的营销能力，或者它的名字很大众化，许多网站的名字里都包含着)不应该靠专门打品牌的词语来获取大部分流量。
A well optimized site (unless it's a brand with strong marketing prowess or has broad terms in their name) should see a majority of traffic from non-branded terms.
市场营销的未来（至少是巨大的成功）需要由那些有拥抱大众市场之勇气的人来推进。
The future of marketing (at least thebig successes) is going to be fueled by those with the guts to embracethe masses.
但是正是这种精英主义使得一些奢侈品牌远离了大众媒体，一个当今最有力的营销手段。
But that same elitism is keeping certain luxury brands from engaging in social media, one of the most powerful forms of marketing at the moment.
一直小看大众媒体的力量的奢侈品营销人员自身承担着风险。
Luxury marketers continuing to overlook the power of social media do so at their own risk.
是的，各大公司营销人员每年在大众市场广告方面砸下数百万美元来促进销售，但糟糕或只是勉强过得去的客服接触能使公司蒙受损失。
Yes, marketers plunk millions of dollars into mass-market advertising each year to generate sales, but a bad or so-so customer service encounter can cost them.
电子设备的生产商们一向通过精心的品牌建设和营销活动来向大众传递它们并非仅仅在兜售装着一堆电子元件的漂亮盒子而已的理念。
With elaborate branding and advertising campaigns, gadget-makers have long promoted the idea that they were selling something more than just a bundle of electronics in a snazzy case.
大众旅游内容和手机营销的市场预算也将分别出现63%和50%的大幅提升。
General travel content and mobile marketing are also expected to see a boost in spend, with budgets increasing by 63% and 50% respectively.
另外，这种单一的营销策略也无法向大众进行品牌形象的传播。
Additional, this kind of onefold sale strategy also cannot have the transmission of brand image to the masses.
“我们见证了大众市场的成功，并且决定书写营销书本的新的一页，”里斯说道。
"We looked at the success of mass-marketed categories and decided to take a page out of their marketing book" says Reese.
因此，为电脑配件销售公司开发一套适合大众的、兼容性好的配件营销管理系统是很有必要的。
Therefore, in order to develop a computer parts sales company for public, compatibility, good accessories sales management system is necessary.
现代奥运会既是竞技体育大会，也是拉动大众消费的营销活动。
Modern Olympic Games is a competitive sports assembly, and also an occasion for promoting mass consumption.
不过零售商们却说，在中国城市营销的一个最强有力的武器就是对大众消费品制定高价格，原因是中国消费者的侧重点与美国的雅皮士们不同。
While retailers say a top marketing weapon in urban China is to charge more for public consumption. That's because Chinese customers have different priorities than their American yuppie counterparts.
文章就后现代主义影响下的消费文化的特征、与大众传媒的关系及市场营销策略进行了分析探讨。
This article explores and analyzes the character of consuming culture, the relationship between the culture and the media and the marketing strategies.
文章就后现代主义影响下的消费文化的特征、与大众传媒的关系及市场营销策略进行了分析探讨。
This article explores and analyzes the character of consuming culture, the relationship between the culture and the media and the marketing strategies.
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