几乎可以肯定这是一场病毒式市场营销活动,目的是在产品发布一到两周前逗弄大众。
It's almost certainly a viral marketing campaign teasing people ahead of some launch in a week or two.
市场营销的未来(至少是巨大的成功)需要由那些有拥抱大众市场之勇气的人来推进。
The future of marketing (at least thebig successes) is going to be fueled by those with the guts to embracethe masses.
当今市场营销范式正从大众营销向一对一营销转变。
Nowadays marketing paradigm have transformed from mass marketing to one-to-one marketing program.
文章就后现代主义影响下的消费文化的特征、与大众传媒的关系及市场营销策略进行了分析探讨。
This article explores and analyzes the character of consuming culture, the relationship between the culture and the media and the marketing strategies.
因此找寻大众传媒中的情感传播密码不只是当代媒介在市场营销中的取胜之道,更是关乎中国大众传媒文化品格的一次反思。
So, finding a feeling spread code in people spread is not only the key of success of present spread in marketing but also a rethought of Chinese people culture characterizations.
在这种背景下,从商家到市场营销,再到大众传媒,都在创造一种鼓励、煽动和诱使消费者去扩大消费的社会情景。
Confronting the background of this sort, advertisers, marketing and mass media are throwing themselves into the action: creating a social scene to encourage, instigate and seduce the consumers.
摘要:酒评家、市场营销者和大众消费都有可能给一款葡萄酒贴上“光环”,这“光环”对价格影响十分大,有时会让一款酒的价格远超其价值。
ABSTRACT: Critics, marketing people and casual drinkers will give wine a halo effect, which may cause the price over matching it's value.
本文运用大众传播学、市场营销学、品牌学的有关理论,去分析讨论品牌终端传播的理论基础与传播策略。
Relevant theories that this text USES mass communication, marketing studying, brand to study, analyze and discuss brand terminal theoretical foundation and spread tactics that spreads.
本文运用大众传播学、市场营销学、品牌学的有关理论,去分析讨论品牌终端传播的理论基础与传播策略。
Relevant theories that this text USES mass communication, marketing studying, brand to study, analyze and discuss brand terminal theoretical foundation and spread tactics that spreads.
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