互联网作为第四媒体，充分发挥了大众传播的功能。
Internet has fully displayed the mass media dissemination function as the fourth media.
我认为，娱乐化是对大众传播功能的中心化。
I believed that, the entertainment is to the mass media dissemination function centralization.
通过跨国工业的生产竞争，跨国工业不得不更依赖大众传播的扩散功能，提供新的管理方法和消费理念，以降低成本。
Through contest, the transnational industry cuts the cost and also it depends on the diffusing function of the mass communication, which provides new managing methods and consuming concept.
娱乐专版的出现是现时代读者心理需求的产物，有利于实现大众传播的娱乐功能。
Entertainment columns are intended to meet readers psychological needs and realize the entertainment function of mass communication.
娱乐功能的中心化也是对我国早期大众传播功能丧失的一种传播本体功能的回归。
The entertainment function centralization also is one kind of dissemination main body function return which loses to our country early time mass media dissemination function.
“通话”这一手机媒体最初功能在其总体功能中逐渐弱化，手机的概念也由人际间的“通话工具”逐步向“大众传播媒介”倾斜。
"Call" mobile media, in its initial function of the overall function of the gradually weakening, by phone, the concept of interpersonal "call tools" to gradually "mass media" tilt.
本文试图以手机为研究对象，探讨现阶段手机媒介的大众传播功能，以及如何更好地实现其大众传播功能的优化。
This paper attempts to make mobile phone as the research object to explore the medium of mass communication at this stage, and how to make the mass communication functions better.
本文试图以手机为研究对象，探讨现阶段手机媒介的大众传播功能，以及如何更好地实现其大众传播功能的优化。
This paper attempts to make mobile phone as the research object to explore the medium of mass communication at this stage, and how to make the mass communication functions better.
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