格伯纳的该研究被称为培养理论研究，是一个著名的思考和探讨大众传媒影响力的研究范式。
This research of Gerbner, called the cultivation theory, is a famous research model to think and discuss the mass media's influence.
第二部分分别对大众传媒和新闻信源进行了学理阐释，为后面的论述奠定理论基础。
The second part gives academic interpretations of mass media and news sources respectively, which lays a theoretical foundation for the latter explications.
基于通信和大众传媒的理论框架，解决这一问题是通过不同的维度来分析它。
Based on the theoretical framework of communication and mass media, dealing with this issue is through different dimensions to analyze it.
大众传媒话语分析具有语言符号学和文化符号学两个理论向度。
Discourse analysis of mass media has two theoretical dimensions: language semiology and culture semiology.
接着利用凯利的三维归因理论，建立具体的模型，从“大众传媒”、“粉丝”、“社会舆论”三个角度进行了归因研究。
Next, we use the Kelley'cube theory to analyse the topic of the essey from three levels :mass popular, fans and rumor.
议程设置理论作为媒介效果的理论之一，揭示了大众传媒对于受众的影响。
As one of media effects theories, agenda setting reveals the effect of mass media to the public.
议程设置理论作为媒介效果的理论之一，揭示了大众传媒对于受众的影响。
As one of media effects theories, agenda setting reveals the effect of mass media to the public.
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