在现代社会多种大众传媒共存的情况下,电影作为一种重要的信息、娱乐媒介,其功能已开始面临困境。
With the coexistence of various mass media in modern society, the cinema as an important informational and entertainment medium has found itself in a predicament.
议程设置理论作为媒介效果的理论之一,揭示了大众传媒对于受众的影响。
As one of media effects theories, agenda setting reveals the effect of mass media to the public.
企业在危机事件传播中如何正确的认识大众传媒的作用,如何有效的运用媒介策略,避免不必要的损失和伤害正是本文所要讨论的。
Enterprises in crisis spread a correct understanding of the role of mass media, how to effectively use the media strategy to avoid unnecessary losses is to be discussed in this paper.
以传承文化为基本功能的大众传媒,通过媒介自身特性和议程设置等功能,在这一过程中也在发挥着不可忽视的作用。
With their media features and the agenda-setting function, mass media are playing an important role in this field to spread culture.
因此,我们必须确定大众媒介权力的合理限度,依靠社会力量对大众媒介权力的主体行为进行控制,实现大众传媒的良性秩序。
Therefore, we must determine a reasonable limit of the power endowed with mass media, and depend on social forces to supervise the body of mass media with the aim of keeping mass media in good order.
大众传媒以各种不同的形式赋予他们及其作品通俗的阐释和时代的精神,使得传统的文学经典通过现代媒介走进了千家万户。
Pop culture in various forms has endowed those writers and their works with popular explanations and time spirit, which makes their classical works go into ordinary families through modern media.
因此找寻大众传媒中的情感传播密码不只是当代媒介在市场营销中的取胜之道,更是关乎中国大众传媒文化品格的一次反思。
So, finding a feeling spread code in people spread is not only the key of success of present spread in marketing but also a rethought of Chinese people culture characterizations.
但随着电视文化在大众传媒时代的异军突起,学者们开始关注电视媒介中是否也蕴含着叙事。
But along with the TV culture in mass media time's sudden appearance, the scholars starts to pay attention to the television medium whether also to contain is narrating.
大众传媒时代,如何理解“媒介审判”?。
大众传媒时代,如何理解“媒介审判”?。
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