同时,KS化妆品公司目前也面临多品牌策略实施过程中品牌整合不足的问题,本文提出了自己的想法与建议。
At the same time, KS Cosmetics Company is also facing the lack of brand integration, author put forward their ideas and Suggestions.
另外,在多品牌的品牌传播策略方面、管理信息系统以及物流对多品牌策略的支撑方面,本文也作了一定的阐述。
In addition, in the area of multi-brand communication strategy and Management information systems and logistics, Author also made certain expounded in this paper.
本文的目的就是研究KS化妆品公司多品牌策略的成功之处,给有志于品牌营销的国内企业特别是化妆品企业提供品牌策略尤其是多品牌策略的借鉴。
The purpose of this paper is to study KS Cosmetics Company's success of multi-brand strategy, it brings cosmetics enterprises example of multi-brand strategy.
《中国经济新闻》每年还组织60多场专题会议,主题涉及品牌策略、质量控制、新媒体营销和贸易壁垒等等。
In addition CEN organizes some 60 conferences related to brand strategy, quality control, news media, marketing and trade.
《中国经济新闻》每年还组织60多场专题会议,主题涉及品牌策略、质量控制、新媒体营销和贸易壁垒等等。
In addition CEN organizes some 60 conferences related to brand strategy, quality control, news media, marketing and trade.
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