从战略动机、战略可行性和战略内容等方面，分析了瑞士手表制造商斯沃琪集团实行的多品牌战略。
This paper analyzes on the multi-brand strategy of Swiss watch producer, Swatch Group, from aspects of the strategic motivation, strategic feasibility, and strategic contents, etc.
然后，对好孩子集团的品牌战略进行了分析，包括了产品和服务并重的品牌定位，多品牌战略指导下的品牌延伸两个角度。
The article illustrates detailed brand strategy which covers the product positioning with service as the key element, brand extension under muti-brand strategy.
然后，对好孩子集团的品牌战略进行了分析，包括了产品和服务并重的品牌定位，多品牌战略指导下的品牌延伸两个角度。
The article illustrates detailed brand strategy which covers the product positioning with service as the key element, brand extension under muti-brand strategy.
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