多品牌战略是企业品牌管理的战略选择之一。
选用多品牌战略的前提条件是企业需具备相当的实力。
Prerequisite for selection of brand strategy is the enterprise must have considerable strength.
归纳出一定的结论，较客观地给予多品牌战略一个评价。
Sum up a certain conclusion and give a objective appraisement of trademark strategy.
研究如何实施多品牌战略对制鞋企业具有重要的现实意义。
It is of great realistic significance for the research on how to implement multi-brand strategy for the shoe-making enterprises.
总体而言，家电企业的品牌战略主要有两种：单一品牌战略和多品牌战略。
In general, the brand strategy of family-appliance corporate mainly have two sorts: single-brand strategy and multi-brand strategy.
多品牌战略作为品牌战略的一个类别，在品牌战略的实施过程中是需要考虑的一个重要战略选择。
As the one of the brand strategies, multi-brands strategy is the important one need to be considerated into the process of brand strategy implementation.
从战略动机、战略可行性和战略内容等方面，分析了瑞士手表制造商斯沃琪集团实行的多品牌战略。
This paper analyzes on the multi-brand strategy of Swiss watch producer, Swatch Group, from aspects of the strategic motivation, strategic feasibility, and strategic contents, etc.
2008年，公司旗下具有设计型格的高端时尚女装品牌“尹默”诞生，公司多品牌战略雏形初具。
In 2008, the Company's design-focused high-end lady's wear brand "IMM" was born and the Company's primarily formed its multiple-brand strategy.
运用西方学术研究成果，讨论品牌延伸、子品牌和多品牌战略的理 论框架，应用、比较和选择的依据。
We should make use of Western academic research achievements, discuss the theoretical frame of extending brand, sub brand and multi brand.
同时，随着整合营销传播等观念的广泛传播，多品牌战略下的广告传播整合将会成为越来越多企业的选择。
At the same time, along with the marketing dissemination of concept widely spread, many brand strategy, advertising and media integration will become more and more enterprise choice.
然后，对好孩子集团的品牌战略进行了分析，包括了产品和服务并重的品牌定位，多品牌战略指导下的品牌延伸两个角度。
The article illustrates detailed brand strategy which covers the product positioning with service as the key element, brand extension under muti-brand strategy.
根据国内服装企业的实际情况，从企业内部、企业外部、多品牌战略本身的特点，得出国内服装企业实施多品牌战略的原因。
According to the practicality of native corporations, from the inner and outer operation, and the features of multi-brands, it is summed up why actualizing this strategy.
机构涉足：企业形象、品牌战略、品牌形象、空间导示、书籍画册、活动公关、网站多媒、设计教学等多个领域！
Institutions involved: corporate image and brand strategy, brand image, space leads shows the, books catalog, public relations, event sites pre-mordant and design teaching etc!
多品牌可以被分为三个类型：“产品品牌战略”、“来源品牌战略”和“担保品牌战略”。
Multibrands can be divided into 3 kinds of types:"product trademark strategy", "source trademark strategy " and " assure trademark strategy ".
多品牌可以被分为三个类型：“产品品牌战略”、“来源品牌战略”和“担保品牌战略”。
Multibrands can be divided into 3 kinds of types:"product trademark strategy", "source trademark strategy " and " assure trademark strategy ".
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