因此，如何打破外宣翻译中的文化障碍以实现有效成功的翻译是本文的着重点。
Therefore, how to break down cultural barriers and realize effective and successful translation of publicity materials is a big concern of this thesis.
此篇论文的主要目的是试图探究彼得。纽马克的语义翻译和交际翻译理论在处理外宣翻译文化障碍中的现实意义。
This thesis is an attempt to explore the practical significance of Peter Newmark's ST and CT in dealing with cultural barriers in translation of publicity materials.
很显然，作为语言和文化的载体，外宣材料带有明显的文化特征，从而构成了翻译中的文化障碍。
Obviously, as carriers of language and, more importantly, culture, publicity materials bear marked traces of different cultures which constitute cultural barriers in translation.
随着旅游国际化时代的到来，旅游外宣广告的翻译成为一项值得我们研究的重要课题。
As the tourism globalization, the tourism advertising translation has become a very important project which deserves us exploring.
关联理论；外宣经济新闻翻译；认知环境；关联。
Relevance Theory; C-E economic news translation; cognitive environment; relevance.
本文的研究表明，判断经贸外宣资料术语翻译方法选择是否适当的首要标准是看术语的翻译能否达到经贸外宣资料的翻译目的。
The paper reveals that the primary standard of judging whether the method is selected properly is to see whether the translation purpose can be achieved by the translated version.
运用翻译目的论和其他相关理论，并结合译例分析与讨论了经贸外宣资料术语的英译方法。
Based on Skopos theory and other relative theories, and with examples analysis, the author explores methods of translating terms of business and economics.
运用翻译目的论和其他相关理论，并结合译例分析与讨论了经贸外宣资料术语的英译方法。
Based on Skopos theory and other relative theories, and with examples analysis, the author explores methods of translating terms of business and economics.
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