本文将参照航空收益管理方法,在定价、市场细分和网络资源分配等方面提出互联网的收益管理设计策略,为互联网行业解决增量不增收问题提供参考。
This article proposes a design of RM strategy for Internet, similar to the techniques of RM used in airlines, which include network pricing, market segmentation and network resource allocation.
本文将参照航空收益管理方法,在定价、市场细分和网络资源分配等方面提出互联网的收益管理设计策略,为互联网行业解决增量不增收问题提供参考。
This article proposes a design of RM strategy for Internet, similar to the techniques of RM used in airlines, which include network pricing, market segmentation and network resource allocation.
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