逆喻是英语文学作品中常见的一种修辞格，本文对其修辞作用及其结构进行了分析，并寻求直译、拆译、增词译等相应的汉译对策。
Oxymoron is a common rhetoric means in English literary works. This is to analysis its rhetoric function structure, and to explore the corresponding translation strategies to Chinese.
第五章以上述理论为依据，探讨下列五种实用的英汉广告互译策略：音译、创译、增译、减译和直译。
Chapter Five puts forward five strategies for CE/EC advertisement translation: transliteration, recreation, addition, abridgement and literal translation.
最后，文章阐述了商标名称翻译的四种方法，即音译、直译、意译和增译。
Finally this paper proposes four essential translating methods in trademark translation. They are transliteration, literal translation, free translation and additional translation.
最后，文章阐述了商标名称翻译的四种方法，即音译、直译、意译和增译。
Finally this paper proposes four essential translating methods in trademark translation. They are transliteration, literal translation, free translation and additional translation.
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