本文从品牌效用角度出发，探究基于顾客的品牌资产的来源。
This article from the view of brand utility explores the source of customer-based brand equity.
如果在相同的情况下，顾客对品牌营销活动的反应更差，则称品牌具有负的基于顾客的品牌资产。
A brand is said to have negative customer-based brand equity if consumers react less favorably to marketing activity for the brand under the same circumstances.
由此可见，零售商应严格依照“基于顾客的品牌资产”的四个步骤和六个阶段来创建其强势自有品牌。
So retailers must strictly follow the "Customer-based brand equity" model's four steps and six stages to create the strength of their PB.
此外，在众多影响因素中，通过找出对品牌资产起关键作用的因素，可以为品牌迅速提升其基于顾客的品牌资产找到一条捷径。
Furthermore, this study will find out a fast way of the brand promotion basing on the customer-based equity though the key factors attributing to the brand equity.
基于顾客的品牌资产观着眼于从顾客角度感知和评价品牌，即品牌在顾客心目中处于何种地位，对品牌评价较高的顾客往往愿意与该品牌维系某种特殊的情感联系。
Customer-based brand equity emphasizes the important status of customers' perceptions of brand, because those who value highly of the brand would like to keep emotional relationship with the brand.
品牌资产，特别是基于顾客的品牌权益，对顾客资产管理贡献巨大。
The brand equity, specially the brand rights and interests that is based on customer, has made contribution to the customer equity management.
品牌资产，特别是基于顾客的品牌权益，对顾客资产管理贡献巨大。
The brand equity, specially the brand rights and interests that is based on customer, has made contribution to the customer equity management.
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