研究以基于消费者的品牌资产理论为基础，从横向延伸和纵向延伸的角度来探讨品牌延伸策略对品牌资产的影响。

Based on the theory of customer-based brand equity, this article studies the impact of brand extension strategies on brand equity theoretically and empirically.

youdao

研究以基于消费者的品牌资产理论为基础，从横向延伸和纵向延伸的角度来探讨品牌延伸策略对品牌资产的影响。

Based on the theory of customer-based brand equity, this article studies the impact of brand extension strategies on brand equity theoretically and empirically.

youdao