JiWire同时还在为盖璞(Gap)这样的全国性品牌投放基于位置的广告,这样人们点击广告之后就能查看附近所有的盖璞门店。
Jiwire is also using these geo-located ads for national brands such as the Gap so that people can click a Gap AD and see all the Gap stores nearby.
在 2015年,基于位置的广告收入将达到62亿美元,占整个移动广告收入的将近35%,占整个基于位置的服务收入的 60%以上。
In 2015, we forecast total revenues to reach $6.2 billion, equivalent to almost 35 percent of total mobile advertising revenue, and more than 60 percent of total location-based services revenue.
基于定位的移动广告服务正逐渐成长为一个极大的机会因为他们根据人们的位置把相关的广告放在他们面前。
Mobile AD serving based on location is increasingly growing into a big opportunity because they put relevant ads in front of people based on where people are.
本特斯说:“这种位置感知不仅仅是搜索和发现服务的未来,还是基于广告和付费内容的未来,赋予阅读器和浏览器以更高价值。”
Bentes says, "this kind of location awareness will be the future of not only search and discovery services, but even ad-based and paid content, giving even more value to viewers and readers alike."
广告商同样能获得好处,但是现在基于地理位置的网络的增长更取决于用户是否接受这种新方式来增强他们的上网体验。
Advertisers may gain too, but for now the growth of the location-based web depends on users' appetite for new ways to filter their online experience.
广告商同样能获得好处,但是现在基于地理位置的网络的增长更取决于用户是否接受这种新方式来增强他们的上网体验。
Advertisers may gain too, but for now the growth of the location-based web depends on users' appetite for new ways to filter their online experience.
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