“宜家”的名字来自坎普拉德的首写字母I。
尽管拥有巨额财产,坎普拉德一向避免奢侈。
传说坎普拉德还在洛桑本地市场快关门时去和摊贩讨价还价。
Legend has it that Kamprad waits until closing time at his local market in Lausanne in order to drive hard bargains with stallholders.
最初的售卖非常受鼓励时,坎普拉德扩大了生产线。
Initial sales were very encouraging, so Kamprad expanded the product line.
这些家具都由坎普拉德家附近的厂商设计并制造完成的。
The furniture was all designed and made by manufacturers near Kamprad's home.
2004年,英格瓦·坎普拉德被称为世界最富有的男人。
英格瓦·坎普拉德于1926年生于瑞典,他天生就是一个商人。
对瑞典折扣家具连锁店宜家家居的创始人坎普拉德来说,去年是个成功的一年。
It was also a very good year for Ingvar Kamprad, the founder of Ikea, the Swedish discount furniture chain.
令人惊异地,英格瓦·坎普拉德已经设法保持由“宜家”私营公司。
Amazingly, Ingvar Kamprad has managed to keep IKEA a privately-held company.
后来瑞典国家家具经销商协会开始联合抵制坎普拉德,使他不得不去寻找供货商和室内设计作品。
When the Swedish National Association of Furniture Dealers boycotted him, Kamprad was forced to look outside the country for suppliers and to design pieces in-house.
宜家由其创始人英格瓦·坎普拉德在1943年,当他只有17岁时在瑞典阿根娜瑞德的一个小村庄创办。
IKEA was started by entrepreneur Ingvar Kamprad in 1943 when he was just 17 in the small village of Agunnaryd in Sweden.
坎普拉德的货物包括很多东西,这些东西能使他以折扣价格赚得利润,包括手表、钢笔和长袜。
Kamprad's wares included anything that he could sell for profits at discounted prices, including watches, pens and stockings.
和巴菲特一样,梅哲购买中档价位的汽车,一直使用,直到报废;和坎普拉德一样,出差时他会选择便宜的汽车旅馆。
Like Buffett, he buys reasonably priced cars and drives them until they die, and, like Kamprad, he chooses affordable motels when traveling for work.
自从英格瓦坎普拉德在 1943 年创办宜家以来,公司就一直致力于让“条件有限的人能够像有钱人一样布置自己的家”。
Ever since Ingvar Kamprad founded IKEA in 1943, the company has tried to allow “people with limited means to furnish their houses like rich people”.
这就让一些富人们名落孙山了。其中就包括宜家家居(一家瑞典家居商)的创始人英格瓦·坎普拉德和沃尔玛的继承人山姆·沃尔顿。
This eliminated some the richest people in the world, including Ingvar Kamprad, the billionaire founder of Ikea and the descendants of Wal-Mart founder Sam Walton.
坎普拉德承认自己痴迷酒精已经三十年了(他说他在去波兰出差时学会了大量饮用伏特加),为了戒酒,他现在定期去瑞典的健康农场参加活动。
A confessed alcoholic for thirty years (Kamprad says he learned to consume copious quantities of vodka during Polish business trips), he now regularly attends Swedish health farms to dry out.
宜家创始人英瓦尔•坎普拉德还有一点很出名,那就是他在宜家商场里用大量时间来问顾客:“今天我们给你带来了怎样的失望情绪?”
Their founder, Ingvar Kamprad, is also famous for having spent a lot of time in the store asking customers "how did we disappoint you today?"
宜家创始人英瓦尔•坎普拉德还有一点很出名,那就是他在宜家商场里用大量时间来问顾客:“今天我们给你带来了怎样的失望情绪?”
Their founder, Ingvar Kamprad, is also famous for having spent a lot of time in the store asking customers "how did we disappoint you today?"
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