社交网络并不适于目前的体系结构：真正的社交媒体处在营销﹑公关﹑通讯﹑内容制作和网络开发的之间。
It does not fit into current structures: True social media falls somewhere between marketing, pr, communications, content production and web development.
本文在营销审计的方法、营销审计的评价标准、评价体系等应用方面的探讨与研究有独到的地方。
This thesis has creative research in marketing audit methodology, marketing audit evaluation criterion and evaluation systems.
论述了企业要在激烈的市场竞争中赢得客户，提高核心竞争力，就必须关注客户的需要，建立完善的客户服务体系；同时指出，在营销过程中为了有效地与客户进行交流，还需要掌握一定的沟通技巧。
This paper expounds that in order to win clients and increase core competitiveness in market competition, enterprises must pay attention to demands of clients and establish client service system.
论述了企业要在激烈的市场竞争中赢得客户，提高核心竞争力，就必须关注客户的需要，建立完善的客户服务体系；同时指出，在营销过程中为了有效地与客户进行交流，还需要掌握一定的沟通技巧。
This paper expounds that in order to win clients and increase core competitiveness in market competition, enterprises must pay attention to demands of clients and establish client service system.
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