他们如何建立一个持续的在线顾客关系？
How do they establish an ongoing online relationship with customers?
在线顾客服务。
当在线顾客购买某一产品时，他极可能会使用自己喜爱的搜索引擎来搜索该产品。
When an online customer buys a product, he will most likely research the product using his favorite search engine.
今天我们的在线顾客的金钱和珍贵的时间，今后个性化在线服务,会让顾客会庆祝这个发现。
Today our on-line state customer's money and precious time, tomorrow personalzasion on-line customers will celebrate the discovery.
在第二阶段——商务，我们对现有的Web站点增加了电子商务能力，提供了在线顾客所期待的购买体验。
In the second stage, commerce, we add e-commerce capability to the existing Web site, providing the buying experience expected by online customers.
学者们通过研究发现企业电子商务声誉对提升在线顾客信任有非常积极的影响，并能为企业带来持续的利益。
Studies by researchers show that e-commerce reputation of enterprises has positive impact to enhance online customer trust, and could bring continuing benefits for business.
该公司甚至提供邮购修补工具和在线视频，这样顾客就可以在家学习如何修补牛仔裤。
The company even provides mail-order repair kits and online videos, so that customers can learn how to fix a pair of jeans at home.
相反，顾客要求订单时(也许为了在线查看)，他们可能想查看更多信息，例如，行项上一个部件的可读名称。
By contrast, when customers request their orders (for viewing online, perhaps), they might want to see more information, for example, the human-readable name for a part on a line item.
这个应用系统是一个在线的店面系统，顾客可以在此下订单，并把商品运回家。
This application is an online storefront that enables customers to place orders and have them shipped to their homes.
这个模型代表在线商店中的顾客帐户。
The model represents a customer's account at an online store.
在线购物的另一个问题是顾客可能对其购买的商品不满意。
Another concern for online shopping is the situation where a customer is dissatisfied with his or her purchase.
首先，应该提供个性化服务，就像在线商店那样记录顾客的信息参数，使得他们的下一次登录更加容易；
First, it needs to personalise what it offers, rather like online shopping services which record customers' preferences, making their next visit easier.
这些数据表明，尚品的目标顾客可能对尚品的这本在线杂志如饥似渴，而且说不定还会把它当成购物参考。
These stats suggest that Shangpin's target customer likely will be hungry for the type of online editorial content Shangpin plans to provide and, ideally, buy it as shopping advice.
汤普森先生说，“我们以后就不用揣着钱包出门了”。在线支付和手机支付正取代有形的货币支付方式，而他驻加利福尼亚的公司便从顾客的这一转变中获利。
"We will no longer need to carry a wallet," said Mr Thompson, whose California-based company profits from customers switching from physical money to payments online and over mobile phone.
如果在线书店提供在线支付，要是你交付的软件缺乏适当的安全性或是经常变动用户界面，书店的顾客就会不满意。
If the online bookstore offers online payment, customers of the bookstore won't be happy if you deliver the software without security in place, or with an ever changing user interface.
对于在线购物，顾客很可能是在家或办公室打开包裹时才能首次完整体验购买的商品。
In the case of online shopping, customers are more likely to fully experience the product for the first time when they open the package at home or in the office.
促销活动包括通常所谓的 “意外顾客折扣”，这是一种为在活动开始后访问网站的首次在线购物者提供特殊折扣。
Promotions include those commonly called “door-crasher specials”, which are promotions providing special discounts to the first online shoppers to enter the site after the start of the event.
一家电影票务在线服务公司专为购买单人电影票的顾客举办了一场吃黑面条比赛。
An on-line company for movie tickets sponsored a speed eating competition of black noodles for those who bought single tickets for the latest films.
在线广告经理可以为网站公司工作，销售广告项目，同顾客也就是广告商研究在哪些网站上、什么时候以及怎样放置在线广告。
Online AD managers may work for websites, selling AD programs and working with clients (advertisers) about where on the site, when and how to run online campaigns.
随着在线旅游市场竞争更加激烈，旅游供应商需要瞄准有特殊兴趣和要求的顾客，为他们度身订造度假产品。
As competition in the increasingly cluttered online travel space intensifies, travel providers will target consumers seeking customized vacations geared to their specific interests and needs.
《美国消费者满意指数——电子商务类》报告通过三个主要的电子商务分类（在线旅行社、在线经纪和电子零售网站）分析顾客满意度。
The American Customer Satisfaction Index E-Commerce report analyzes customer satisfaction with three major, e-commerce groups: online travel, online brokerage and e-retail.
《美国消费者满意指数——电子商务类》报告通过三个主要的电子商务分类（在线旅行社、在线经纪和电子零售网站）分析顾客满意度。
The American Customer Satisfaction Index E-Commerce report analyzes customer satisfaction with three major, e-commerce groups: online travel, online brokerage and e-retail.
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