在全球经济一体化的背景下，产业资本的跨国流动呈现日益加速的趋势。

With the integration of global economy, the transnational flows of industry capital take on an increasingly accelerating trend.

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因此，在全球经济一体化趋势不断加强、我国企业打造属于中国的国际品牌任重道远的背景下，研究探讨企业品牌国际化经营问题具有重要意义。

Therefore, in the background of global economy and the Chinese enterprises' development of brands, it has the great significance to research the global branding of Chinese enterprises.

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因此，在全球经济一体化趋势不断加强、我国企业打造属于中国的国际品牌任重道远的背景下，研究探讨企业品牌国际化经营问题具有重要意义。

Therefore, in the background of global economy and the Chinese enterprises' development of brands, it has the great significance to research the global branding of Chinese enterprises.

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