本文从中西方文化差异的角度出发，通过对商标翻译实例的分析，概述商标翻译的原则，介绍了几种常用的商标翻译法，并就其中存在的一些问题进行了探讨。
This thesis makes analysis of trademark translation based on the cultural difference, summarizes the translation principles and translation methods, and also makes research on some problems.
确立这些原则的依据是符号学的翻译观和商标命名的宗旨。
The translative principles which are on the grounds of the translative viewpoint of semiotics and the purpose of brand naming include adaptation, relation and concision.
本文从范仲英先生提出的翻译三原则入手，探讨了商标名称翻译的基本方法，其目的在于通过讨论引起人们对于商标名称翻译的正确性和真实性的重视。
The paper discusses the translation methods of the name of trademark from the three translating principles which were pointed by Professor FAN Zhong-ying.
本文我将从商标名称的作用、商标名称的翻译原则和方法三个方面探讨如何翻译商标名称。
Text I will from the version axiom and device of the action, brand name of the brand name three aspect studies how translate brand name.
在翻译商标词时，译者应在等效翻译原则的指导下，尽可能将商品丰富的文化内涵和功效特色等效地传达出来。
In translating brand names, the interpreter ought to express rich cultural meanings and efficacy equivalently under guidance of principle of equivalent translation.
本文从合作原则的角度论述商标的翻译。
The article deals with the application of cooperative principle to trade mark translation.
许多学者从文化、语言等角度出发指出商标词的翻译应遵循的原则、方法和技巧。
Many researchers point out the translation principles, methods and techniques from the view of language and culture.
商标汉译时在注意翻译的原则和方法的同时，应选择适合中国消费者审美心理的译标。
While translating into Chinese, trademarks should be chosen to cater to the aesthetic psychology of Chinese consumers, at the same time, translation principles and methods should be paid attention to.
符号学的翻译原则是“意义相符，功能相似”。这一翻译原则对商标词的翻译具有重要的指导意义。
On the principle of sociosemiotics, a translation is not only to represent the designative meaning but also to transfer the pragmatic meaning so as to get the functional equivalence.
在回顾、总结可指导商标词翻译实践的翻译理论之后提出了相应的翻译原则。
This thesis focuses on film title translation between English and Chinese from the perspective of communicative translation theory of Peter Newmark.
在回顾、总结可指导商标词翻译实践的翻译理论之后提出了相应的翻译原则。
This thesis focuses on film title translation between English and Chinese from the perspective of communicative translation theory of Peter Newmark.
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