宝马的Mini品牌表现得也不错。
我们以洞察和创意,帮助客户实现优越的品牌表现。
We use insights and creativity to help our clients achieve superior brand performance.
我们监督:帮助客户发现并修正不一致的品牌表现。
We are monitoring: to help customers discover and correct inconsistencies in the performance of the brand.
从客户角度来说,品牌表现为客户体验到的一切与产品相关的经验总和。
From the Angle of customers, brand shows as the sum of experience of customers which are all related to products.
你会考虑那类别的品牌表现及品牌形象,能直接特显你个人身份与地位于社群中?
Which type of a brand, you will consider brand performance and imagery it can direct differentiate your personal identity and social status in society?
比如说,人们总是照例般地对某品牌表现出强烈的喜好,而品牌未知的情况下,他们却分不出该品牌和对手品牌的区别。
For instance, people routinely express a strong liking for a brand that they are unable to tell apart from rivals in blind tests.
以有意识的表现方式建立和维护你的品牌,有三个关键特征是不可或缺的:一致性、独特性和参与。
To show up in a conscious way that builds and sustains your brand, three key attributes must be in place: Consistency, Distinctiveness, and Engaging.
丰田在中国的市场份额减少了两个多百分点,在该国销售的24个品牌中表现最差(见图表3)。
Toyota lost more than two points of market share, the worst performance of the 24 brands on sale in the country (see chart 3).
考虑你的业务的所有方面,从你的价值和表现,你的品牌承诺到你如何提供你的产品和服务。
Think about all the facets of your business; from your values and behaviors, your brand promise, to how you deliver your products and services.
他说,如果伍兹能在赛场上拥有出色表现,那么很有可能重塑他的品牌形像。
'Superior performance on the field of play has the very real potential to re-establish Tiger's brand,' he said.
在英国和韩国带领下的欧洲和亚洲仍然是表现最好的市场,与此同时,该品牌的传统大市场——美国和西班牙的销售大幅下挫。
Europe and Asia, led by Britain and South Korea, remain the best-performing markets with the US and Spain - traditionally a big market for the brand - recording large falls.
表现之一是预定地方电视台的广告位宣传国家品牌。
One measure is the booking of ad spots for national brands on local television.
上周雷克萨斯美国公司的老板马克•坦普林来到纽约接受访问。 不知道公司品牌情商较低这个事实是否让他觉得有些尴尬,反正他没有表现出来。
U.S. boss Templin came to New York to talk up Lexus last week, and if he felt uncomfortable about the shortcomings of its emotional intelligence, he didn't show it.
信息和品牌的一致性不仅仅表现在机构的网站、宣传彩页、简报通讯等材料上。
Message and brand consistency isn't just about your website, print materials, and email newsletter anymore.
菲亚特品牌仍然在加强其零售商网络,菲亚特500上市初期表现平淡。
The Fiat brand is still ramping up its dealer network, and the 500 has gotten off to a slow start.
他还认为,发泄不满的方法包括在家里做一个标有你老板的靶子,你可以用喷漆枪对他进行射击,但是你的工作表现却是代表你的能力的品牌,这是你将要展现给你未来雇主看的。
"Have a target of your boss at home that you use a paint gun on" to get frustrations out, he says. "But your presence at work is your brand."
我们的挑战在于既要在所有的这些地区表现相同的品牌体验,又要尽量满足当地的特殊需求。
Our challenge is to present a consistent brand experience across Europe, while still accommodating those local needs.
做个文件列出用于表现你品牌的常用的元素。
Make a list or create a file of the common elements used to represent your brand.
不过,Millward BrownOptimor也一直在评估品牌对股市表现的影响——人们目前对这个领域的研究很少。
But Millward Brown Optimor has also been measuring the effects of brand on stock market performance - an area where little research has been done.
在这方面,丰田品牌的表现和起初预计的一样差:在日产汽 车(NissanMotor)和本田汽车(HondaMotor)等主流品牌中,丰田现在排在第六位。
This is one case where the brand has done as poorly as initially expected: Among mainstream brands, like Nissan Motor and Honda Motor, Toyota is now ranked sixth.
在沃尔沃第一大市场美国,该品牌的增长表现不及宝马(BMW)、梅塞德斯-奔驰(Mercedes-Benz)和奥迪(Audi)等竞争对手强劲,部分原因在于沃尔沃在美国没有生产基地。
Volvo's biggest market is the US, where the brand has failed to match the strong growth of its competitors, BMW, Mercedes-Benz and Audi, in part because it builds no cars there.
索尼希望他现有的顾客们能够不计较价格,表现出对PlayStation品牌的忠诚,从而保证他的PS 3和“蓝光”能够在商战中取得胜利。
Sony hopes its existing customers will prove faithful to the PlayStation brand despite the price tag, thus ensuring victory for the PS3 and Blu-ray.
Johnson对考文特花园项目的诠释是要创造一个巨大的,宽敞的零售空间去表现苹果品牌。
Johnson's interpretation of the Covent Garden project was to create a big, spacious retail space to embody the Apple brand.
对于那些需要使用网站来宣传企业形象的公司更不用说了,CSS意味著"当用户需要的时候,你可以使用最好页面表现方式来宣传你的品牌,你的形象" , Zeldman说道。
For companies with a Web presence—needless to say, mostcompanies—CSS means "You can control you branding, your image, andstill deliver content to users in the most appropriate style, " Zeldmansays.
例如,憨豆先生是一个系列的品牌,制片商希望任何用户创作的内容都有角色对这个品牌有所表现。
Mr Bean, for example, is a family brand and so the producers want any user-generated content containing the character to reflect that.
确定你的品牌的DNA表现了你所想要表达的观念,并且传递明确的信息,帮助你的客户理解用一个词所表达的你的品牌在市场中所代表的含义。
Make sure your brand's DNA speaks to your desired perception and is' messaged 'with clarity which helps your customers understand what ONE word your brand' owns' in the market.
今年,韩国现代集团的现代汽车在美国的销量将首次超过500,000辆,其旗下的第二大汽车品牌起亚,也有不俗表现。
Hyundai's sales in America are expected to exceed 500, 000 vehicles this year for the first time. Its second brand, Kia, is doing well too.
除此之外,有许多关于“不露面的集团公司”在培育本土品牌方面表现出色的例子。
Besides, there are plenty of examples of "faceless conglomerates" doing an excellent job of nurturing local brands.
除此之外,有许多关于“不露面的集团公司”在培育本土品牌方面表现出色的例子。
Besides, there are plenty of examples of "faceless conglomerates" doing an excellent job of nurturing local brands.
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