我国烟草品牌“多而不强”的一个重要原因是我国烟草企业在品牌经营与管理中存在诸多问题与不足、卷烟品牌资产价值低下。
The reason of our Chinese Cigarette brand Equity abundant but weak is that there are many problems and shortages in the brand operating and managing, and that Cigarette brand Equity is low.
与发达工业化国家相比，我国在纺织服装技术创新、经营管理和品牌打造方面还处于劣势。
Compared with industrialized countries, our textiles and clothing are still in inferior position in technological innovation, marketing management, brand building, etc.
在财务理念下，品牌是创造价值与增值的资本要素，而创造价值与增值是财务管理的基本目标，从目标、实际操作、资本经营、风险以及财务关系层面上分析，品牌管理都应该以财务管理为导向。
Based on the financial notion, brand in this thesis is defined as value-created and value-added capital element, and the primary objective of financial management should be creating and adding values.
造成这种局面的原因是多方面的，而原因之一，是与我国烟草企业品牌经营和管理中存在着诸多问题与不足有关。
The are many reasons for this situation, and one of the reasons is about the problems and shortcomings of the management of China's tobacco companies.
战略与战略管理是媒介品牌经营管理的重要组成部分，也是中国媒介实践和相关理论研究需要加强的一个方面。
This article tries to analyze, in five respective parts, the establishment of the newspapers brand personality, a very important aspect in the construction of a newspaper brand.
再次，本文详细分析银鹭的一些品牌经营管理措施，并指出与成功案例相比其中的不足之处。
Thirdly, this article analysis the YINLU's brand management measures in detailed, and point out the insufficient of YINLU's brand management after compare with the success case.
再次，本文详细分析银鹭的一些品牌经营管理措施，并指出与成功案例相比其中的不足之处。
Thirdly, this article analysis the YINLU's brand management measures in detailed, and point out the insufficient of YINLU's brand management after compare with the success case.
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