品牌竞争者指生产相同规格、型号、款式的产品，但品牌不同的竞争者。
Brand competitors that produce the same specifications, models, models of products, but the brand different competitors.
以电视机为例，索尼、长虹、夏普、金星等众多产品之间就互为品牌竞争者。
To TV as an example, Sony, Changhong, Sharp, Venus, and many other products between each other brand competitors.
无论是在国内还是在国外，中国的茶叶品牌都难以与国外竞争者相抗衡。
Both at home and abroad, Chinese tea brands struggle to compete with foreign competitors.
帕斯科夫说，如果银行继续提供与其竞争者无异的服务，那么所有的哗众取宠的大词和在词汇上下功夫的市场营销活动均不能创出品牌的区分度。
Passikoff says all the buzzwords and marketing campaigns in the world won’t create brand differentiation if banks continue to offer the same services as their competitors.
“我们是激烈的竞争者，但是我们都不用担心品牌规格。”Daimler奔驰的Truckenbroadt说。
"We're fierce competitors but we should not be worrying about brand specifications," said Truckenbroadt, who comes from Daimler-Benz.
7月，现代汽车持续给它的竞争者们施压，推出油价补贴计划，即夏季月份购车者在1年内每加仑油补贴1.49美元，而不是做有可能损害品牌形象的广告刺激。
Rather than advertise vehicle incentives that can damage brand image, Hyundai introduced Assurance Gas Lock, which guaranteed summer-month buyers $1.49-per-gallon for a year.
但雄心勃勃的私营公司并购海外品牌则是希望早日加入国际竞争者行列。
But ambitious private companies are acquiring foreign brands in hopes of speeding up their evolution into international competitors.
原因是：零售商们身处品牌差别化的全面竞争中，要从其他的竞争者中脱颖而出成为唯一的商店品牌身份，同时他们需要相应厂商的帮助。
The reason: retailers are in an all-out war to differentiate their brands—as unique store identities—from their competitors and they are demanding help from specific vendors.
尽管存在所有这些不利因素，面对竞争者，打造了强大品牌的公司仍拥有很大优势。
Despite all these forces, companies that build strong brands have big advantages over rivals.
你也需要继续使用线下品牌的信息，着重于你品牌与竞争者相比的优势，并且使它足够迷人，让别人链接你。
You'll also need to continue with your offline brand messaging, focus on the benefits of your brand versus your competition, and make it enticing enough to get others to link to you.
品牌的独特性意味着在你的品牌承诺保持一致性的同时，不论是内在还是外在方面，你的品牌都能够从竞争者中脱颖而出，具有明显不同的特征。
Brand DISTINCTION means you stand out uniquely and unequivocally different than your competition both internally and externally while being congruent with your Brand Promise.
处于狭窄深邃冰山上的品牌较难受到竞争者的攻击，当然它们也是非常赚钱的，想想豪华手表中的劳力士吧。
Brands that are narrow and deep are almost invulnerable to competitive attacks. Furthermore, they usually are incredibly profitable.
留下你的印象：在自我推销后，听众应该知道你的品牌、是什么让它不同于别的竞争者。
Make an impression: After your pitch, the listener should know what your "brand" was, and what made it different from its competitors.
此外，进入团购业务领域的门槛也越来越低，这意味着竞争者蜂拥而入时Groupon必须严重依赖品牌营销。
Further, there are few barriers to entry in Groupon's business, which means that it must rely heavily on branding even as competitors pile in. (Meet Groupon's groupies)
品牌定位依赖于某种真正的优点或价值，这种优点或价值相比直接竞争者有明显优势，并且易于和消费者沟通。
Brand positioning relies on the identification of a real strength or value that has a clear advantage over the nearest competitor and is easily communicated to the consumer.
当然，这个策略应该也能确保消费者的牌子坚持要求这个产品而不是竞争者品牌。
And, of course, this strategy should also guarantee that consumers' children insist on these products rather than rival brands.
研究结果发现，若零售商能压低其私有品牌产品的进货成本在原始的批发价之下时，零售商将有能力反击其竞争者。
It is show that if the retailer can depress the purchase cost of private brand products under the original wholesale price, the retailer can attack their competitor.
在网络环境下，由于信息的开放性，各种酒类品牌的价格完全透明，消费者很容易掌握同行业竞争者的价格。
In the network environment, because of the openness of information, various brands of liquor prices fully transparent, consumers can easily gr asp the same industry competitors prices.
产品信号可以通过品牌延伸、营销中介、竞争者等途径产生品牌资产稀释作用。
Product signals always dilute the brand equity via brand extension, marketing agencies and competitors' action.
此外每个啤酒厂内，他们的营销，广告和品牌战略是其中的竞争者的领先分歧。
Furthermore within each brewery, their marketing, advertising and branding strategies are the leading differences amongst the competitors.
在力争高端旅行者的同时，亚太地区的航空公司正引领着航空业的复苏，但高端品牌要想从竞争者中脱颖而出也绝非易事。
The region's carriers are leading the sector's recovery by battling for high end travellers, but premium brands are finding it hard to stand out from their competitors.
没错，竞争者可以了解到这些企业的收入、利润，但是如果他们自己的品牌不能与消费者形成共鸣，一天下来他们拿这些信息也无济于事。
Sure, a competitor can learn their revenue or margins, but at the end of the day, there's not a whole lot they can do with this information if their own brand does not resonate with consumers.
当前，品牌扩散战略己成为许多企业谋求成长、增强市场势力、遏制竞争者进入的重要手段。
At present, brand extension strategies have been the important means to acquire growth, strengthen their market power and attain entry deterrence to many enterprises.
联想将是一个强大的竞争者，当我们在中国加固我们的品牌地位的时候，(与联想的)合作给了IBM更强大的地位。
Lenovo will be a formidable competitor, and our alliance gives IBM an even stronger position in China, while strengthening our brand presence there.
不应在营销传播活动中诋毁竞争者，不应模仿其他成功品牌的营销传播方式，对消费者产生误导或混淆。
Marketing communication should not unfairly attack or discredit competitors, assault and imitate other brands' names, or imitate the marketing communications of other marketers to mislead consumers.
公司要取一个好的品牌名称现在变得越来越难了，这是因为众多的竞争者都迫不及待地要为他们的产品找好的品牌名称。
It is becoming more difficult for companies to coin effective brand names, due to the multitude of competitors who are rushing to find brand names for their own products.
百事可乐(中国)公司作为碳酸饮料快速消费品领域的强有力的竞争者，不仅面临跨国品牌的渠道竞争，而且同时面临本土品牌公司的渠道竞争。
Being a strong player in the carbonate beverage market, Pepsi (China) is confronted with the channel competitions not only from international brands but also domestic companies.
产品可以被竞争者模仿，而品牌却是独一无二的；
品牌转换可能激发地各种缘由，如价钱地上涨地品牌，进入一个新地竞争者在商场上，或负面新闻地品牌。
Brand switching may be triggered by a variety of reasons, such as an increase in the price of the brand, the entry of a new competitor in the market, or negative news about the brand.
品牌转换可能激发地各种缘由，如价钱地上涨地品牌，进入一个新地竞争者在商场上，或负面新闻地品牌。
Brand switching may be triggered by a variety of reasons, such as an increase in the price of the brand, the entry of a new competitor in the market, or negative news about the brand.
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