理解基于品牌社群的消费价值是品牌社群营销成功的关键。
The study of the consumer value based on brand community is the key element to make brand community marketing success.
当今,品牌社群研究已成为国际品牌研究领域的一个前沿问题。
Nowadays, brand community is a cutting-edge field under investigation in the world.
我认为从虚拟品牌社群网站上所搜集到的资讯会帮助我做出购买的决定。
I think the information which I collected from online brand community will help me to make decision.
品牌社群是当前西方品牌理论研究的新课题,现有文献在诠释品牌社群形成问题上尚存在不足。
Brand community is the newest brand research area in western. The current literatures are scarce in the interpreting the formation of brand community.
就算是非知名的品牌(或非偏好品牌),只要是在虚拟品牌社群网站上很多人有正面评价,我也会想要购买。
Even this brand is not popular (or it is not my preferred brand), I would still buy this product as long as there is a lot of positive recommendation in online brand community.
两个无声的生命结合在这个作品里,创造出一个散发社群希望和他们对这个品牌热爱的当代社交物件。
The marriage of the two breathed life into the art and created a modern-day social object which emanates the hope of the community and the love they have for the brand.
品牌搜索/非品牌搜索 ——再次提起它,有多少人主动地找你在监测/宣传的社群或博客?
Branded searches/non-branded – again, it’s important to know how many people are actively seeking out a community or blog you are monitoring/marketing.
你会考虑那类别的品牌表现及品牌形象,能直接特显你个人身份与地位于社群中?
Which type of a brand, you will consider brand performance and imagery it can direct differentiate your personal identity and social status in society?
通过对动物社群敌友指数模型与品牌延伸的相似处的对比,借以建立品牌延伸规模模型,讨论品牌延伸的适当规模问题。
This article compares the similarity of the animal colony scale model and the brand extension to build the brand extension scale model and discuss the proper scale of the brand extension.
通过对动物社群敌友指数模型与品牌延伸的相似处的对比,借以建立品牌延伸规模模型,讨论品牌延伸的适当规模问题。
This article compares the similarity of the animal colony scale model and the brand extension to build the brand extension scale model and discuss the proper scale of the brand extension.
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