商业房地产和品牌权益将会下跌。
其中品牌的价值来自于品牌权益。
创建品牌权益是品牌建设的核心任务。
品牌权益是关于品牌研究的前沿理论。
Research of Corporation Brand Equity Protection Based on Consumer Cognition;
三是忽略了消费者情感对品牌权益的影响。
Thirdly, they neglected the impact of consumer emotion on brand equity.
二是没有考虑消费社会性对品牌权益的影响；
Secondly, the didn't consider the impact of comsumption sociality on brand equity.
消费者认知和品牌权益之间相互促进，良性互动。
Consumer cognition and brand equity promote each other and interact actively.
产品是消费者认知的对象，也是品牌权益的源头。
Products are the object of consumer cognition and the source of brand equity, too.
服务品牌权益；
品牌权益；产品互补性；知觉契合度；延伸评价；共品牌。
Brand Equity; Product Complementarity; Perceived Fit; Extension Evaluation; Cobranding.
品牌资产，特别是基于顾客的品牌权益，对顾客资产管理贡献巨大。
The brand equity, specially the brand rights and interests that is based on customer, has made contribution to the customer equity management.
不幸的是，这也对加索尔的品牌权益，但也很容易击中，在案件的下降。
Unfortunately, this is also the facet of a brand's equity that is most likely to get hit in the case of a decline.
品牌权益不仅对企业财务价值有贡献，而且对消费者也具有效用增值作用。
Brand equity not only contributes to the enterprise value of property, but also has the effectiveness of consumer value-added role.
本研究以超市零售业为例探讨服务业中一个非常重要的问题：服务品牌权益。
This paper studied the supermarket retail services as an example a very important question: service Brand Equity.
企业要以消费者为核心，满足消费者需求，全面系统地保护企业的品牌权益。
To system protect corporation brand equity in full scale, consumers must be the core to corporations and corporations meet consumers 'demand.
同时，关于品牌向上延伸对基于消费者的品牌权益产生正面影响的假设得到部分证实。
Meanwhile, the hypothesis that the step-up brand extension positively influences on the customer-based brand equity is partly supported.
同时，关于品牌向上延伸对基于消费者的品牌权益产生正面影响的假设得到部分证实。
The study indicates that the introduction of step-down brand extension has a negative impact on the customer-based brand equity.
基于消费者认知的企业品牌权益保护就是要研究品牌权益的前因后果，明确保护的关键因素。
Corporation brand equity protection based on consumer cognition is to study the causes and effects of the protection of brand equity.
品牌延伸是企业在推出新产品过程中经常采用的营销策略，也是提升品牌权益利用的重要方式。
Brand extension is often used as a marketing strategy for the enterprise to introduce new products, and also it is an important way of utilizing the brand equity.
指出在品牌权益保护中，企业应当主要关注产品、消费者认知、品牌和品牌权益的主要影响因素。
To protect the brand equity, enterprises should mainly concern the main factors of products, consumer cognition, brands and brand equity.
我们之所以破产，就是因为我们让外国投资者兼并国内的公司，把品牌权益转到瑞士后把它们关闭。
The reason we are broke is that we let foreigners buy our companies then they close them down after transferring the brand rights to Switzerland.
品牌权益是企业营销关注的核心，是品牌内在价值的全面体现，是企业发展壮大和提升资本的源泉。
Brand equity is the core of corporate marketing and the display of the internal value of brand. It is the source of enterprise development and expansion and upgrading of capital.
产品与消费者认知、消费者认知与品牌、消费者认知与品牌权益、品牌与品牌权益之间具有显著的相关性。
The conclusion include that products and consumer cognition, consumer cognition and brand, consumer cognition and brand equity, brand and brand equity, all have significant correlation.
研究结果发现，知觉品质、品牌联想皆对三家新闻网站品牌权益产生影响性，不过在品牌联想上的表现较差些。
According to the result, perceived quality and brand association both affect brand equity of the news websites, nothing but brand association is a little unobvious comparatively.
他说，过去几个月来很多人都在不知疲倦地工作，以便把萨博品牌及其制造权益出售给Koenigsegg、进而为萨博的未来制定一个持续性的计划。
Many have worked tirelessly over the past several months to create a sustainable plan for the future of Saab by selling the brand and its manufacturing interests to Koenigsegg.
目前在国际上开展度假权益项目的俱乐部包括万豪、威斯汀、四季、雅高、喜来登、凯悦、喜达屋、安纳塔拉等国际品牌度假俱乐部。
At present, the international vacation clubs we are partnered with include Marriott, Westin, Four Seasons, Accor, Sheraton, Hyatt, Starwood, Anantara and other international brand holiday clubs.
我们就像尊重自己的品牌和专利一样尊重品牌商的权益。
We would like to respect the intellectual property rights and business interests of our brand owners, just as we respect our own brand and patent.
我们就像尊重自己的品牌和专利一样尊重品牌商的权益。
We would like to respect the intellectual property rights and business interests of our brand owners, just as we respect our own brand and patent.
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