文化差异对于品牌推广和互动营销有着怎样的影响和机遇?
What's influence of differences on brand promotion and digital marketing?
其次,百事可乐的极为依赖品牌的CPG产品大众营销的文化将需要内部剧烈变化,才能真的接受社会营销。 因为社会营销的成功仰仗于放开手,交由大众去做。
Secondly,Pepsi's culture of mass marketing of a brand heavy CPG product willneed severe changes of internal culture to embrace social marketing--where success lies in letting go of control.
目前,集团核心企业包括北京五洲女子医院等,主要业务涵盖品牌传播与整合营销、文化教育等诸多领域。
Currently, the Group's core business, including Beijing Wuzhou Women's Hospital, the main business covers brand communications and integrated marketing, culture, education and other areas.
品牌名称研究不仅包括语言知识,也包括营销学、文化、翻译、心理学和美学知识。
Brand name study involves not only knowledge of languages, but also that of marketing, culture, translation, psychology and aesthetics.
九是优化机制,企业的品牌、文化、营销、研发、人才五大体系;
Ninth, optimize various mechanisms in the enterprise, i. e. the systems of brand, culture, marketing, R&D, and human resources.
最后简要介绍了一些其他营销策略,如品牌策略、券商文化策略、人才策略、关系营销策略和促销策略等。
Finally, some other marketing tactics are discussed such as brand tactics, cultural tactics, personnel tactics, public relation tactics and promotional tactics.
经过十几年的市场洗礼,国内白酒业的竞争已经从低层次的价格、营销之争,过渡到品牌、文化之争。
After more than 10 years of baptism, domestic liquor industry has been competition from low-level prices, marketing struggles and the transition to brands, cultural rivalries.
公司具有很强的文化品牌整合营销及复杂事件组织运作经验和能力。
The company has a strong brand culture, integrated marketing and operating experience and ability of complex events organizations.
几乎所有成功的企业都很重视文化的竞争力。文化对营销的作用主要体现在企业文化、品牌文化、产品文化三个方面。
Almost all successful enterprises pay great attention to cultural competitive power, which includes enterprises culture, brand culture and product culture.
优秀的品牌都具有良好的文化底蕴,积淀着特定的文化精神,体现着独特的文化现象,闪耀着人文营销的光辉。
Fine brands possess deep culture basis and special culture spirit, reflecting unique culture phenomenon and humane shine as well.
本文主要是以奢侈品品牌文化作为奢侈品品牌战略的切入点,从高端理解品牌,从文化的宏观视角塑造品牌,以营销公关作为核心对奢侈品品牌形象的塑造进行研究。
This article will use luxury brand culture as a strategic entry point for luxury brands, from high-end brands to understand and a macro perspective of the culture to shape brands.
本文从产品文化、品牌文化、企业文化三个方面分析了建筑卫生陶瓷产品的文化营销。
The article analyzes such culture business by product culture, brand culture and enterprise culture.
营销文化是企业品牌文化中极其重要的子系统,是企业的精神财富。
Marketing culture is extremely important subsystem of the culture of corporate brand, it is the spiritual wealth of the businesses.
本公司注重品牌文化建设及人才的培养,拥有专业化的管理营销团队。
The company pays attention to the brand culture and talents with professional the management of marketing team.
最后,从品牌传播,以体验为导向的服务营销,渠道建设,创建以服务为导向的企业文化的品牌策略进行了讨论。
Finally the article discuss the brand tactics covering brand communication, service rooted in experiencing marketing, channel marketing, building corporation culture oriented in service concept.
各个城市在城市营销中要打造自己的城市品牌,城市文化发挥的作用是不可取代的。
Every city publicizes its own brand in city promotion. City culture plays an irreplaceable part in this process.
基于品牌文化的四个维度,提出建立一个适应品牌文化的全新的服务营销模式—集束营销。
Third, based on the four dimensions of brand culture, the establishment of a culture to adapt to the brand new model of service marketing - marketing cluster.
基于品牌文化的四个维度,提出建立一个适应品牌文化的全新的服务营销模式—集束营销。
Third, based on the four dimensions of brand culture, the establishment of a culture to adapt to the brand new model of service marketing - marketing cluster.
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