作为一向强调“纯粹驾驶乐趣”的汽车制造商,“宝马之悦”既是宝马公司对其原有品牌战略的提升,也是一次对中国文化的致敬。
As an automobile manufacturer who have always emphasized on "Pure pleasure of driving", "Joy of BMW" is not only its original brand strategy promotion, but also a tribute to the Chinese culture.
论述了医院实施品牌战略的意义在于建立良好的公众形象,提升核心竞争力和推动医院文化建设。
The functions of hospital brand were to build good public image, promote hospital core competition and improve hospital culture construction.
培育品牌不是为了文化,关键要实现最终的业绩,帮助企业在一定阶段内实现战略或战术上的既定目标。
The cultivation of brand is not just for the culture express. The key is to realize the last effect and make some help to realize enterprise's strategy or operation targets in some period.
孝文化是孝感市的特色文化,也是孝感市实施城市品牌战略的最佳切入点。
The Xiaogan city brand strategy implementation, must take the filial piety culture as a pivot, promot.
因此长外首先将特色品牌战略放在振兴本校的主导地位,利用教学特色、校园文化特色、学校形象特色以及有特色的品牌创建策略,尽快提高长外的知名度。
It develops its feature in teaching, the school culture, the school image and also a characteristic brand creating tactics so as to make it well known as quickly as possible.
本文主要是以奢侈品品牌文化作为奢侈品品牌战略的切入点,从高端理解品牌,从文化的宏观视角塑造品牌,以营销公关作为核心对奢侈品品牌形象的塑造进行研究。
This article will use luxury brand culture as a strategic entry point for luxury brands, from high-end brands to understand and a macro perspective of the culture to shape brands.
在此基础上以海尔的成功作为分析个案,企业文化战略的完美实施让它成为世界级的中国品牌。
On this basis, so as to the success of Haier as an analysis of the case, the corporate culture of the perfect strategy to implement it into a world-class Chinese brands.
近十年的管理咨询和企业实务工作经历中,积累了丰富的企业文化管理、战略规划与实施、品牌管理、人力资源管理等经验。
Almost 10 years management consultation and industry business work experience. Select rich experience about industry culture and strategy planning and implement.
在该战略中,品牌的本土化是核心,通过企业的快速反应和品牌的文化内涵的开发的协同作用,将可以把品牌国际化前进道路上的困难降到最低。
In this strategy, the core is brand localization. Through the co-effort of fast reaction and development of culture ingredient, the difficulty on the way to internationalization can be minimized.
在该战略中,品牌的本土化是核心,通过企业的快速反应和品牌的文化内涵的开发的协同作用,将可以把品牌国际化前进道路上的困难降到最低。
In this strategy, the core is brand localization. Through the co-effort of fast reaction and development of culture ingredient, the difficulty on the way to internationalization can be minimized.
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