零售商和品牌拥有者对他们的品牌付有法律责任。
Retailers and Brand Owners have a legal responsibility for their brands.
为什么零售商和品牌拥有者需要他们的供应商通过BRC认证？
Why do retailers and Brand Owners need for their supplier base to have BRC certification?
市场的地理位置的确定，不能与市场的品牌拥有者或其他人直接送达重叠。
Marketplaces are geographically defined and must not overlap with markets directly served by the brand-owner or other licenses.
即使是对那些特许经营的酒店，品牌拥有者仍可对具体细节施加严格的控制，比如卧室床单的类型。
Even in hotels that are franchised out, the brand owner exerts strict control over the finest details, such as the types of mattress in the bedrooms.
品牌作为购买行为的向导，如果运用得恰当，能给品牌拥有者带来非常有意义的价值。
Brands serve as a guide for purchasing behavior and when managed properly can accrue significant value to their owners.
当消费者摄取这些假冒产品之一，生病或受伤使用劣质的仿冒品，品牌拥有者可能成为承担责任。
When consumers ingest one of these fake products and become ill or are injured using inferior knock-offs, the brand owners could become liable.
包括路易威登及其背后公司的三大品牌拥有者在法国法院向谷歌挑战，欧洲法庭已经被要求做出裁决。
Three brand owners, including LVMH, the firm behind the Louis Vuitton brand, are challenging Google in the French courts and the European Court of Justice has been asked to rule on the issue.
如果你的工厂通过了BRC认证，这将给零售商和品牌拥有者一个重要的工具，这将帮助他们面对法律的责任。
Certification of your manufacturing facility will give retailers and brand owners one of the main tools to help them with their legal obligations.
这种模式又意味着什么？虽然现在为时尚早，但我认为，真正被消费者认可的品牌有能力以多种方式创收，而且将拥有漫长的生命周期。
It's still very early days, but I would simply say that brands that become authentic consumer franchises can be monetized in a very broad range of ways and have very long lives.
还有一些长期投资者，如巴菲特，寻找那些拥有很高品牌价值的公司，以确保其在本领域内的主导优势。
Other long-term investors, such as Warren Buffett, look for companies that have built up the value of a brand name that ensures their continued dominance in a market.
尽管存在所有这些不利因素，面对竞争者，打造了强大品牌的公司仍拥有很大优势。
Despite all these forces, companies that build strong brands have big advantages over rivals.
在拥有不同的品牌历史的巧克力品牌之间，也存在同样的效应。并且，对于认为自己就是落魄者的消费者而言，这种效应更加强。
The same effect occurred for chocolate brands with different brand biographies and was enhanced for consumers who thought of themselves as underdogs.
最后，给予者(如adobe和甲骨文公司)拥有支配权，可以决定送哪个品牌的啤酒给你，以及何时送给你。
Finally, the giver e.g., Adobe and Oracle, is in control over which brand of beer you get and when you get it.
它也拥有自己的消费者品牌，比如VanHouten和VanLeer，它已经在苏黎世证券交易所上市，今年股票上涨了超过50%。
It also has its own consumer brands, like Van Houten and Van Leer. Listed on the Zurich stock exchange, its shares have soared more than 50 percent this year.
雷克·萨斯(丰田的奢侈车品牌)展示了七款油电混合动力汽车模型，而兰德路华、保时捷、奔驰和宝马(劳斯莱斯的拥有者)都有混合动力车在展。
Lexus (the luxury brand of Toyota) showed off seven petrol-electric hybrid models, while Land Rover, Porsche, Mercedes and BMW (the owner of Rolls-Royce) all had hybrids on show.
至于MySpace在其中的角色，他们有独特的优。因为平台的拥有者掌握所有的用户资料，他们比任何人更知道网络内谁是“对于某种品牌安全”的用户。
As for MySpace's role in all this, they are in the unique position to know better than anyone (as the owner of the platform with all the user data) who the "brand-safe" users are within its network.
“我们继续把克莱斯勒公司看做市场份额最大的拥有者”，他还说，“我们期望从国外的品牌下获得一定的利润”。
"We continue to view Chrysler and GM as being the largest source of share gains," it states, adding, "We expect a modest gain against foreign brands."
他承认，在品牌建设、与那些拥有数十年消费者认知和市场经验的外国品牌相比，比亚迪还有很长一段路要走。
He acknowledges BYD has a long way to go in building its brand to compete with foreign ones with decades of consumer awareness and marketing experience.
该公司被原来的企业拥有者在1970年出售之后，几经易主，最后在1998年成为了百事公司旗下的品牌。
Since the original entrepreneur sold the company in the 1970's, there have been several owners. Since 1998, PepsiCo has owned the brand.
然而拥有大量的支持者和知名的品牌，为什么人们广泛地认为Lonely Planet不能够建立一个真正的多渠道旅游内容品牌呢？
But with vast Numbers of visitors and a strong brand, why is there such widespread disagreement over whether LP can morph into a true multi-channel travel content brand?
毕竟，品牌是以消费者为中心的概念，消费者才是品牌的最终拥有者与评价者。
On earth, brand was a conception that focused on consumers, and consumers were final possessor and evaluator of brands.
用户有权参照“ZWW中外网”版权信息注明为用户保留所有权利，所有标志与品牌均为其各自拥有者的财产！
Users have the right to refer to "ZWW Chinese and foreign net" copyright information all rights reserved for the user specified, all the marks and brands are the property of their respective owners!
在消费者对商品质量拥有不完全信息的情况下，厂商能通过品牌向消费者传递商品质量的信号。
The firms can transfer signals to consumers by brands on the condition that the consumers have the imperfect information about the quality of commodity.
由于老年消费者拥有品牌忠诚度和品牌惯性，因此，新产品市场份额的年增长速度几乎不可能超过几个百分点。
Brand loyalty and inertia among older consumers will make it almost impossible to grow the market share of new products by more than a couple of percentage points a year.
不同的品牌有不同的定位，消费者需要的不光是不同的价格，还需要拥有不同内涵的品牌彰显他的身份和个性。
Different brand has different fixed position, consumer needs not only it is different price, the brand that still needs to have different intention reveals his identity and personality.
他承认，在品牌建设，与那些拥有数十年消费者认知和市砙榈耐夤放葡啾?比亚迪还有很长一段路要走。
He acknowledges BYDhasa long way to go in building brand tocompete with foreign ones with decades of consumer awareness and marketing experience.
热爱跑步，拥有个人经验或深入了解跑步品牌、有跑步习惯的消费者及销售通路。
Committed runner with personal experience with or in-depth understanding of running brands, running consumer, and sales channels.
当消费者最终感觉到又变得富有时，拥有最昂贵的品牌的公司将受益最多。
When consumers eventually feel richer again, companies with the most expensive brands will benefit most.
当消费者最终感觉到又变得富有时，拥有最昂贵的品牌的公司将受益最多。
When consumers eventually feel richer again, companies with the most expensive brands will benefit most.
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