构建了品牌扩张的CTM模型。
第五部分给出了房地产品牌扩张策略。
The fifth part analyzes brand expand strategy of real estate.
学校品牌的经营包括学校品牌培育、学校品牌维护和学校品牌扩张。
The operation of school brand includes school brand creation, school brand maintenance and school brand extension.
可以预见，品牌扩张必将成为专业发展商建立长期竞争优势的重要手段。
Can predict, the brand expanding will become the important means for the professional developer to set up competition advantage for a long time.
品牌扩张已经成为国内外饭店集团迅速拓展市场网络、增强企业实力的重要途径之一。
Brand expansion has become one of the main channels to expand market network and improve core competence of hotel groups in China.
因此，对于房地产企业品牌扩张战略的规律研究也必定是中国房地产企业扩张的现时之需。
So, to the law research of brand expanding strategy of the real estate enterprises must be the current demand that Chinese real estate enterprises expand.
通过对学校品牌扩张内涵和价值的分析，提出了具体的扩张策略，其中引用了大量的实例为证。
Proposing concrete tactics of extension through the meanings and value of extension of school brand, quoting a lot of examples.
如果认为在房地产企业品牌扩张上存在着一般的规律，那么中国的房地产企业实施品牌扩张则必须遵循这样的一般规律。
If there are general laws about brand expanding of the real estate enterprise, Chinese real estate enterprises that implement brand expanding must follow such a universal law.
这种情形下，印记的主要角色是把这些意义表达出来，让每个人同时都知道当这个品牌扩张或延伸时，要保护什么，以及利用什么品牌价值。
Here the primary role of the Footprint is to express these meanings so everyone is in sync with what to protect and what to leverage as the brand is expanded.
美国维珍航空公司（Virgin America）视在线社区为“自然的品牌扩张”，维珍企业沟通部经理AbbyLunardini说道，他同时是维珍航空社会媒体的管理负责人。
Virgin America sees online communities as a “natural extension of our brand, ” says Abby Lunardini, director of corporate communications and leader of the airline’s social media effort.
美国维珍航空公司视在线社区为“我们品牌的自然扩张”。
Virgin America sees online communities as a "natural extension of our brand".
美国维珍航空公司视在线社区为“我们品牌的自然扩张”。
Virgin America sees online communities as a "natural extension of our brand".
福特确实在计划扩张和培育林肯品牌。
为促成生意，你更趋向去扩张品牌。
而当车市渐渐由迅速扩张转为平稳运行时，品牌忠诚度不高的弊病便凸显出来。
When the auto market is tending to operating smoothly from rapid expansion the shortcoming of the low brand loyalty becomes to surface.
直接的品牌管理不仅能保证稳定的扩张，还能平衡快速扩张与门店管理的关系。
Direct management of brands doesn't only ensure a steady rate of expansion, but also balances the relationship between rapid expansion and store management.
其它国内品牌也大多采取这一战略，并以相近的速度高速扩张。
Most homegrown brands share this strategy and are growing at a similar clip.
以内部人的观点，如果品牌最关注的目标是其品牌形象，如果代理商只是为了获得更大的利润进行门店扩张，品牌形象就会受到破坏。
From an insider's point of view, if a brand's most coveted goal is brand image, if agents simply undertake store expansion in the pursuit of greater profits, brand image will be hurt.
扩张后的大众将拥有八个客车品牌，外加公共汽车和卡车。
The enlarged VW will have eight passenger-car brands, plus bus and truck units.
一些分析家认为，星巴克的品牌已经扩张过头了。
Some analysts think Starbucks' brand is already overstretched.
杰尼亚旗下也还有一个小型高端女装品牌——agnona，这个品牌由杰尼亚于1999年收购，但是杰尼亚没有扩张这个品牌的宏伟计划。
Zegna also has a niche upmarket women's brand called Agnona which it acquired in 1999, but has no big plans to expand it.
对预警命令的需求扩张得如此之快，以致于有几个大品牌已能经受价格及产量的下跌。
Demands of beforehand commands expand so rapidly that several grand bands of them have already withstood their descenderce of both prices and manufactures.
二是品牌的扩张理论，包括品牌竞争的内涵，品牌推广的内涵、品牌延伸的内涵、作用、风险。
The latter theory comprises meaning of brand competition, brand spread and that of brand expansion and its function and risk.
二是品牌的扩张理论，包括品牌竞争的内涵，品牌推广的内涵、品牌延伸的内涵、作用、风险。
The latter theory comprises meaning of brand competition, brand spread and that of brand expansion and its function and risk.
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